Running an online business today has become just as complex as running a physical store. Concepts such as organic rankings, conversions, traffic, ROI, online marketing or Google AdWords may seem irrelevant to a local business, but in the eCommerce world they have become essential.
Knowing your online store’s current status, where it’s failing and, above all, what the best growth levers for your eShop are are the main goals of any online marketing consulting.
Do I need consulting for my online store?
I think that, at this point, all of us in online marketing should adapt Descartes’ famous phrase “I think, therefore I am” for our clients with a revealing, eye-opening concept:
In other words, without a proper online marketing plan for your online store, you won’t appear on the main search engine, Google, or achieve the awareness and visibility needed to get the results you expect.
This makes it the perfect opportunity for online marketing consulting. A web consultant’s experience, technical knowledge and expertise across all kinds of sectors can greatly help increase an eCommerce’s profits. Not only by improving organic rankings, but also through business strategies based on the famous 4Ps of marketing (Product, Price, Promotion, Placement), plus the “Ps” of online marketing: Personalization, Participation, Peer to Peer in communities and Predictive models (linked to consumption habits and repeat purchases).
But this section began with a simple question: Do I need consulting for my online store? And our answer is YES. All online businesses today are subject to the changes and developments of an ever broader and more volatile industry.
Staying at the forefront of the services and customer support we offer in our eCommerce, relying on industry professionals, investing in online marketing and knowing which strategies to pursue are the main goals of any online marketing consulting.
What does online marketing consulting analyze?
All online marketing consulting is based on a thorough analysis of every aspect of the online store that affects both web traffic and user behavior within it.
Spotting errors and fixing them early are some of the main goals of any online consulting.
Online marketing consulting focuses mainly on analyzing, down to the smallest detail, areas such as:
- Web traffic and user behavior analysis
- Online marketing (SEO, SEM, Email Marketing, etc.)
- Social media
- Customer loyalty strategies
- Promotions and discounts
- Competition
- Best practices
So far we’ve only covered aspects related to the online environment. However, we mustn’t forget that, to shape a good online strategy when there’s also a physical store, we need to start addressing omnichannel and provide various synergistic, aligned actions to build engagement and repeat business, with only two winners: the customer and the company.
For both established online businesses and those just starting out in eCommerce, it’s very important to have worked at some point with an expert online consultant who can make them aware of the various factors that may come into play.
The online consultant also acts as a teacher, helping clients better understand why their online store isn’t working and why a series of changes and improvements are needed.
All this to better understand key aspects of their eCommerce such as:
- Knowing the company’s real situation
- Goal analysis
- Action planning based on goals
- Resource management
- Investment optimization
Based on the whole omnichannel analysis, it’s key to define a digital roadmap with different challenges to achieve over the coming weeks or months, in the short, medium and long term.
We mustn’t forget that, to ensure the strategy and its goals always succeed, it’s key to work with the “From Strategy to tactics” concept, that is, aligning a series of derived actions that make it possible to identify, quantitatively and qualitatively, the different insights and corrective measures.
Trust TLG Commerce with consulting for your online business
At TLG Commerce we have over 16 years of eCommerce experience and have helped more than 400 companies not only create their online business but also grow in their sectors.
As experts in technology solutions, with extensive specialist knowledge in every area of online marketing and as a certified Google Partner agency, we work with a 360 online consulting model designed to maximize the client’s online business through our commercial, technical, online marketing and Business expertise
A tailored consulting approach based on 5 key phases:
- eScope: At TLG Commerce we work together with the client on the scope, the competition and their aspirational goals. A thorough analysis of the online business that becomes a key part of the consulting, partly thanks to the feedback between client and agency.
- eStrategy: Once all the relevant aspects of the online store have been analyzed, including user behavior, demographics, traffic volume, an On-Page and Off-Page SEO audit, plus usability, user navigation and competitor strategies, it’s time to set a strategy. A strategy based on a set of proposed improvements that defines qualitative and quantitative goals for the next 6, 12 and 18 months.
- eFollow: Once the goals are clear, personalized working sessions are set up to track each of the goals initially defined
- Online channels: After the analysis and strategy definition, you need to find the right channel to promote and grow the eCommerce in its sector and reach the right target audience. We want to reach the right customer, on the right channel, at the right time.
- Growth: In this final consulting phase, we help you achieve the goals set, with different strategic service proposals.
An eStrategy service based on defining 360 marketing actions, using Marketing Automation techniques, applying advanced analytics to the site and exploring new growth levers for the eCommerce.
Consulting lets us see how an online store or website has evolved, define possible action scenarios, fix various issues and, above all, know the way forward. A strategy that leads us to set quantitative and qualitative goals at both tactical and strategic levels.
Trust TLG Commerce not only with online consulting for your eCommerce but also to set your future 360 marketing strategy, backed by a multidisciplinary, collaborative team.
And you, do you want to get the most out of your online store?
