Driving an online marketing strategy for online stores is becoming more complicated and complex every day, but that strategy must carefully combine different techniques such as SEO, SEM, social media and content marketing, among others.
We need to rely on a 360 marketing plan unified under a common strategy, with defined traffic and conversion goals. That’s why at TLG Commerce we want you to know what our Digital Pack Service for eCommerce is all about.
Marketers, SEO is dead (or so they say)
Relying on 360 marketing plans has a lot to do with these not-so-credible claims that SEO’s days are numbered. We’ve been hearing the same apocalyptic predictions about the imminent death of one of online marketing’s star techniques for a while, but we truly believe SEO is far from collapsing.
As Javier Rocamora would say in Marketing4Ecommerce:
“ Every time someone says SEO is dead, 100 kitten videos get uploaded to YouTube ”
What is true is that SEO is becoming more complex every day and requires more specific, technical knowledge than we needed years ago. What’s more, SEO needs to go hand in hand with a good SEM strategy and a solid social media communication plan, and never forget content marketing.
That’s why at TLG Commerce we invite you to discover our Digital Pack Service.
Digital Pack Service, the boost your eCommerce needs
Our online Marketing department currently works with a large number of online stores across different sectors and with very different target audiences. That’s why it’s important to set a strategy before any kind of optimization, whether SEO or a social media communication plan.
The main goal of TLG Commerce’s Digital Pack Service is to identify the growth levers of online businesses and, over 3 months, give the online store the push it needs to grow further.
As mentioned, while the eCommerce businesses currently working with our online Marketing department differ in the audiences they want to reach, they share the same core goals: getting traffic and conversions.
And to achieve these goals, in 2017 we want to offer you a strategy like the Digital Pack Service, which brings together Traffic, Promotion and Conversion goals.
Traffic and visibility
Over 90% of users use search engines like Google to find content they’re interested in, and it’s important to remember that SEO isn’t dead; so ranking well can considerably increase your online store’s traffic and conversion.
We can also help increase your online store’s traffic with Google AdWords and Social Media Ads campaigns to gain more visibility.
To achieve this goal, at TLG Commerce we’ll carry out a series of tasks such as:
- Audit of your online business’s current status
- Analysis of current rankings
- Competitor analysis
- SEO optimization of key categories and products
- Identifying SEM and Social Ads opportunities
Promotion
Once we’ve analyzed the site’s current status, its rankings and its closest competitors, we can identify the different SEM and Social Ads opportunities to promote the online store and its products.
The main Promotion tasks are:
- Selecting investment channels: SEM, Remarketing, Google Shopping and/or Social Media Ads
- Service setup according to product characteristics
- Campaign segmentation by relevant audience and channel (goal: high-propensity customers)
- Campaign optimization for CTR, conversion and spend
- Recommendations to increase the conversion rate
Conversion
Once traffic to the online store has increased, various actions must be implemented to help increase the conversion rate and sales volume.
To do this, a series of tasks is carried out:
- Identifying areas for improvement in communication, pricing and offers
- Identifying possible usability and design improvements
- Identifying recommendations, improvements and Best Practices for the eCommerce
How does the Digital Pack Service work?
As mentioned, the service lasts 3 months, during which a project manager carries out the various optimizations to achieve the Traffic, Promotion and Conversion goals.
An initial analysis sets the lines of work across every area the online store covers, such as SEO, SEM, social media or Social Ads. Optimizing results and spend is one of the goals of this Digital Pack Service.
At TLG Commerce we have over 16 years of eCommerce experience and have helped more than 400 companies create and grow their online stores. We can help you define the best strategy for your online store and find the right services to boost your online business’s traffic and conversions.
Remember that it’s important to know how your online business is performing, which is why we also recommend a consulting review of your online store.
Want to boost your online store with the Digital Pack Service? Get in touch with us!
Image source “SEO isn’t dead”: http://seo.hurricanewebdesign.com
