Social Media Optimisation (SMO) is vital to boost our brand’s branding, web visibility and engagement. Today it’s a must for many companies to track their social media leads in a more personalized way. This lets you monitor and automate processes, cutting costs and improving the impact of messages and communications. At TLG Commerce we use Social Media Management tools to improve reach across different social media.
With these platforms, our main goal is to convey our brand values in a personalized and, above all, planned way. Through these recurring touchpoints we improve our web visibility and strengthen engagement to become top of mind for customers.
We must always maintain close and continuous interaction with our eShop customers. Today’s digital trend gives customers more power in the market due to information overload and their ability to influence and recommend, so we need every channel within our Marketing360 strategy.
You need to know the market and understand customers to show them what they need, when they need it, on the right channel.
Below we show you 5 types of tools to monitor, plan and energize your messages across social media: you’ll save time and increase your web visibility on social channels.
Recommended tools to boost your web visibility:
1. Hootsuite:
The well-known Hootsuite lets you make monitored and scheduled posts on different social networks and even view their data feeds. With an intuitive dashboard, we can interpret our followers’ mentions, comments on our posts and their reactions.
However, the platform is limited and you can’t get the most out of it unless you upgrade to the pro plan, although you can use the 30-day free trial to test the service.
2. Machinegram:
A tool for scheduling posts on Instagram that, unlike many competitors, lets you schedule unlimited Instagram posts for a single monthly subscription. Its advantages are saving time and planning your Instagram posts.
3. Schedugram:
Our favorite tool, no doubt about it. It lets you schedule posts on Instagram. It offers an intuitive dashboard with a built-in calendar that makes it easy to keep Instagram posts active and achieve better user engagement. You can also retouch photos with a professional editing section and create multiple users, who in turn can manage multiple Instagram accounts.
4. Viraltag:
If your online store focuses on Instagram and Pinterest, we recommend this tool to boost your web visibility. Its added value is that it lets you customize your Instagram posts to match your brand image.
5. Mass Planner:
A social media automation tool. It shares features with Hootsuite, as it can work with several social networks at once. Among other things, you can set up an “auto-follow” to follow users and generate automatic comments on new posts.
So a Social Media Management tool won’t just help save time and social media management costs; it will also bring more awareness, visibility and traffic. And finally, we’ll get the conversions we want!
How can we better understand our social media leads?
With the tools mentioned above, we can get to know our potential customers better, increase their satisfaction and secure their loyalty. At the same time, we’ll create unique, special value that we convey through our posts, making them a vital part of our company as they identify with the brand values we project across social networks.
How can I increase the impact of my posts?
With the information obtained from social media, we can personalize the messages we share there. You need to understand every interaction users have with each post. This helps us categorize them and store them in our database. Our aim is to gather information about our users as unique individuals, ultimately improving our engagement with them using these tools and automating how we plan and run our posts.
At the TLG Commerce Marketing team we work on Social Media Optimization (SMO) with several social media scheduling platforms that help us better understand our leads, achieving higher web visibility on social media and quality traffic to our eCommerce.
Ready to boost your business profile on social media with us?
