Redesigning an eCommerce site is an excellent opportunity to boost a digital business. To achieve this, TLG Commerce’s Project Managers work alongside brands’ eCommerce managers. Among other goals, they always aim to improve user navigation and streamline the purchase process so it ends successfully.
Setting up new categories, reorganizing product page content, developing a new approach to images or simplifying sign-up and payment processes are some of the aspects updated in this process, which should include the site’s responsive design.
The share of purchases made on mobile devices grows day by day, as Núria Basi—president of Basi Group—explains in the Lacoste success story, the online store she runs. Aware of this trend, TLG Commerce clients are opting for responsive design that better matches consumers’ new browsing habits.
Ekoideas and Don Canino are two examples of businesses making the leap to responsive design, improving user experience and making smartphone shopping easier.
Ekoideas: an eCommerce that promotes a green lifestyle
Ekoideas firmly believes it’s possible to “integrate ethical, responsible consumption into our daily lives” and offers more natural, well-designed products made with nature-friendly materials.
“Small actions are more effective than big words,” says Ekoideas. The products it sells pollute less not only during manufacturing but also throughout their useful life. The store’s goal is to protect the quality of the environment and, by extension, the quality of our lives and our families’.
Don Canino, a passion and a business
The pet sector in Spain generates more than €1,000 million in revenue. One in two households has a pet. These two figures alone make it clear that the pet sector in Spain is a good business. Spain ranks fifth in Europe for spending, still well behind the leading European countries.
The concept of a pet has changed radically in recent years, and households with a pet also set aside a budget for its food and well-being.
Don Canino’s mission is to offer its friends the widest variety of top-quality products with excellent service and advice.
Don Canino’s experience, spanning more than 30 years, began in Venezuela, where a Spanish vet emigrated in the 1960s. Together with his wife, in 1975 he founded Don Perro, the first pet store in Venezuela to introduce the self-service concept.
In July 2005 they brought the business concept to Barcelona, and in 2010 they opened their first online store with TLG Commerce’s eCommerce management software, LogiCommerce. Now, 7 years later, they’re starting a new digital chapter with the redesign of their online store, which combines the features of an agile eCommerce site adapted to industry trends.
What about you? Have you gone responsive yet? Don’t put it off: your customers will appreciate being able to shop on your online store from their phones.
