Núria Basi reveals the details of managing Lacoste’s online store, built with the LogiCommerce solution by TLG Commerce. In the business case, the president of Basi Group says the online store has become the brand’s flagship boutique in Spain, as it “lets us show the entire product range with the same image and no space limitations.”
In the success story, the renowned businesswoman praises the work of the TLG Commerce and Basi Group teams: a complete team that worked in coordination to launch the eCommerce in just three months. The two teams still work closely together, as the TLG Commerce marketing department now helps Basi Group drive its sales strategies.
She also highlights how well TLG Commerce’s auto-scaling platform performs, “responding perfectly” even when traffic suddenly multiplies. For Lacoste, Basi reveals that traffic grows eightfold on Black Friday.
Mobile, the device with the highest conversion
According to data from the team Basi leads, 60% of purchases in Lacoste’s online store are made on mobile. The rest break down as follows: 30% from computers and, finally, 10% from tablets.
One of the many things Núria Basi is pleased with is the synergy achieved between the two sales channels, ON and OFF. Her strategic and commercial mindset sees the in-store pickup and return rates in a positive light: two opportunities her sales team uses to encourage purchases in physical stores too.
The store locator and product personalization, through a feature offered exclusively in the eCommerce, are two more aspects the businesswoman highlights.
Lacoste is one of more than 300 brands that rely on the SaaS solution LogiCommerce. If you’d like to know how it works, don’t hesitate to contact us. Would you like us to send you access to a demo?
