In previous posts we covered Facebook’s solution for online marketing agencies, Facebook Business Manager. Today we’re looking at another tool that will be a game changer for eCommerce and online marketing agencies like Trilogi (TLG Commerce): Google Data Studio.
What’s new from Google?
Just as Google Tag Manager was created as a tag management system to easily update a website’s tags and code snippets, Google Data Studio is another new tool that will make things much easier.
Google Data Studio is a new data visualization and reporting platform for large companies and agencies, recently made available in Spain. This new tool lets you connect all your marketing data (Google Analytics, Google Adwords, Youtube Channel, etc.), build simple, easy and visually appealing reports, and share them with clients or members of the online marketing team.
A few months ago Google introduced Google Data Studio, one of the 6 tools in Google Analytics 360 Suite, the new platform that fully integrates all kinds of data from the company’s different technologies.
Google Analytics 360 mainly brings together solutions such as:
- Google Tag Manager 360: this tool offers resources that simplify editing the tags and code snippets needed to track websites. A step up from the well-known Google Tag Manager platform.
- Google Optimize 360: a tool for testing and personalizing web pages. It offers A/B tests with variations to find the best option for the customer.
- Google Data Studio 360: the ideal tool for analyzing data through visually appealing reports, which can also be shared.
- Google Audience Center 360: the data management platform where Google Adwords and DoubleClick accounts, among others, can be integrated.
- Google Analytics 360: also known as Google Analytics Premium, it’s a new version of the well-known Google Analytics measurement tool, with new features and resources.
- Google Attribution 360: formerly known as Adometry, this tool helps advertisers improve their investments by integrating data with DoubleClick, among others.
With this set of Google tools and technologies we can give clients specific, ready-to-use data on user behavior, visits, interactions, conversion rates, A/B tests, etc. Gathering all audience information, marketing analytics, eCommerce data and so on in an easy, intuitive way helps clients understand it.
How does this new Google tool work?
What does Google Data Studio bring to the table? Plenty, but it’s essentially based on three concepts:
- Connect
- Visualize
- Share
Connect: you can bring together all your data from Google Adwords, Analytics, Youtube and other tools in a single report. That way we can review all the data, compare it and quickly and clearly draw conclusions about our SEO or SEM work.
Visualize: you don’t have to be a graphic designer to create creative reports. That’s why Google Data Studio offers templates with various charts, fonts, colors and infographics to easily build original reports. Customizing data and charts helps us present our work more coherently.
Share: another important feature of Google Data Studio is the ability to share reports just like Google Docs or Google Sheets. You can send reports to clients or team members so they can even edit them.
Thanks to its intuitive design, Google Data Studio makes it quick and easy to create all kinds of reports covering all the information we want to share with our clients.
What are the benefits of using Google Data Studio?
Google Data Studio offers many benefits for the best possible data collection. This new Google tool can also pull the data we want to work with from:
- Adwords
- Attribution 360
- BigQuery
- Soundcloud SQL
- Google Analytics
- MySQL
- Youtube Analytics
Besides including data from all the Google tools mentioned above, here are some of the many other benefits of Google Data Studio.
- It’s free (obvious, perhaps, but having one solution that brings together so many tools we use daily in online marketing can save a lot of time and effort)
- We can pick the metrics we need from different platforms with a single click.
- Just like with Google Drive, we can co-create reports in real time and share them with team members or clients.
- You can email reports to your client directly from the Google Data Studio platform.
With Google Data Studio you can add value to your work and make it more interactive for clients. At the Trilogi (TLG) online marketing department we work to bring Google’s latest features into our daily work.
And what do you think of Google’s latest?
Image rights: http://online-behavior.com/
