Trilogi (TLG Commerce) has reached a collaboration agreement with Photoslurp, which makes its Visual Commerce platform available to online stores built by our agency. With this tool, brands can use images and videos that consumers post on social media. Customers themselves become the stars and a source of social proof that drives other users to buy.
Photoslurp’s solution automatically collects images and videos. From the dashboard, admins can filter the content they want to show in their eCommerce store, link it to products or services in their catalog, request usage rights and finally publish it on the store’s homepage, in social galleries and on product pages. The solution then analyzes how visitors interact with this content and its impact on visits.
Consumers trust other consumers
Once again, word of mouth wins. Studies show that a brand’s potential customers feel more confident when they see other users speak well of the products or services they plan to buy. What used to be comments are now images shared on social media, where users show their experience with the products or services they enjoy. More than 2,000 images are currently shared on social media every day.
Studies show figures that compel eCommerce managers to invest in solutions that connect brands and customers:
- 65% of consumers look for user-generated content before making a purchase (Elon University).
- 53% of millennials say user-generated content influences their purchase decisions (Crowdtap).
- 63% of consumers trust customer images more than official brand images (Fluid).
Tools that improve the shopping experience
With this agreement, brands can better connect with their followers and enrich the shopping experience with authentic, quality content that reflects other users’ experiences with the brand’s products. Companies that have integrated Visual UGC into their digital channels have seen an average 10% increase in their online store’s conversion rate. A valuable tool we make available to you at Trilogi (TLG Commerce).
