eCommerce trends evolve every year and change constantly to adapt to consumers and the market. Merchants and users alike are becoming increasingly tech-savvy, which is why the entire eCommerce ecosystem must keep up and anticipate their needs. That means knowing the eCommerce trends for 2023.
Keep in mind that 2023 will be a year of change in the eCommerce software sector, just as the marketing world will evolve.
Below, we take out Trilogi’s crystal ball and make our predictions for the eCommerce software trends of 2023:
The democratization of eCommerce platforms
As we have seen this year, there is a war among eCommerce software companies due to market fragmentation and the huge range of options available, and therefore fierce competition. Software companies must win new customers at all costs and are under pressure to expand, especially those with heavy venture capital backing. With more platforms available than ever before, competition will drive prices down and democratize eCommerce platforms.
Headless architecture, a “must” for companies looking to embrace new trends
As early as 2022 we pointed out that Headless would revolutionize eCommerce. Headless architecture will become established in 2023, as it is essential for companies looking to evolve toward new trends such as IoT or the Metaverse.
Migration to a SaaS model
The future of eCommerce is moving toward SaaS, and the migration to SaaS (Software as a Service) models, by both eCommerce software vendors and their clients, is already a reality. It has been a trend in recent years and will grow even further in 2023. Proprietary software vendors have been migrating their solutions from on-premise to SaaS, and so have Open Source ones. Most are migrating to offer the end client a comprehensive technical service. Likewise, clients who had open source eCommerce platforms have been migrating to SaaS for some time.
At the same time, digital marketing trends for 2023 will also change:
Marketing in the Metaverse
One marketing trend to watch in the coming years is the emergence of metaverse marketing. Since 2020, marketing teams have been experimenting with adding virtual reality, augmented reality and other digital realms to traditional marketing.
In 2023, these marketing campaigns will become more common as marketers add an immersive element to their content that delivers a unique brand experience to their customers.
Through the metaverse, brands can engage with customers in innovative ways, helping them better understand the product on an individual level and building loyalty across their customer base. Now that metaverse marketing is becoming a major player in the industry, it’s time to get ahead of the curve and understand this trend before it fully arrives.
Adapting to Google Analytics 4
With 2023 marketing trends focusing on customer experience, implementing Google Analytics 4 is a must for businesses of all sizes. This analytics solution lets you focus on what will truly add value for your customers, giving you the ability to deliver ads and messages in the right places at the right time. This will allow marketing campaigns to meet customer needs better than ever. Google Analytics 4 also strengthens privacy protection with built-in security and additional data collection controls. In short, implementing Google Analytics 4 is essential, as Universal Analytics will be discontinued in July 2023.
Big data and data collection
The use of big data and data collection is an increasingly prominent trend in marketing. Data analysis techniques are being used to track marketing efforts and provide insights into customer behavior and preferences. Beyond understanding who your audience is and what interests them, it provides accurate customer data to target campaigns more precisely and effectively, and therefore achieve better results.
Marketing teams need to make sure they have the data collection processes required to reach new customers or rekindle interest among existing ones.
The new Cookieless era
Cookieless marketing is the next big thing, following Google’s announcement that cookies will be phased out. As stricter regulations emerge to protect user privacy, businesses need to turn to digital marketing strategies such as cookieless retargeting.
From 2023, marketing teams will need to stop prioritizing cookie-based practices and pivot instead to more strategic, innovative marketing techniques that go beyond cookie tracking. As this technology evolves, it will be up to the marketing industry to devise smart ways of reaching users, based not on tracking data but on meaningful interactions with the brand.
In one of our posts this Black Friday, we already recommended using new strategies through Marketing Automation tools that get the most out of First Party Data.
AI-generated content
Artificial intelligence is becoming ever more popular and useful. Trends predict that in 2023 AI will produce more content than ever, from personalizing user experiences to automating marketing trend analysis, anticipating shifts in consumer demand or uncovering new insights into customer behavior.
AI can be used for many needs, such as email marketing and blogs, accelerating marketing efforts, personalized demand generation campaigns and much more. It can be deployed faster, more effectively and more accurately than ever. So it’s no surprise that businesses are seeing the benefits of using AI.
Podcast marketing
Podcast marketing is increasingly popular, with the potential to raise brand visibility, promote products and services and build customer relationships. It’s an effective way for businesses to engage with their target audience on a more personal level, taking the time to provide valuable information that can’t be found elsewhere.
It offers a great opportunity for businesses to extend their reach, and can also help brands stand out from the competition by delivering consistent, high-quality content. Users have so many options today that producing relevant, engaging content is key to attracting them and making sure they come back.
TikTok and SEO
TikTok has not only grown rapidly since its launch, it has become a marketing powerhouse that can’t be ignored. With its cutting-edge algorithm and deep analytics capabilities, it is also revolutionizing how businesses approach SEO strategy on TikTok, giving marketers the tools they need to target highly specific audiences.
The platform keeps growing in popularity, and marketing teams are capitalizing on it by using it to engage with their target audience every day. Businesses can use TikTok to make their products or services more visible by creating content that appeals to their key demographics. And when videos are optimized with precise keywords, this can improve SERP rankings, making it easier for searchers to find and engage with the company’s pages.
Live Shopping for eCommerce
Live Shopping eCommerce will become firmly established in 2023, and it’s a phenomenon we know very well at Trilogi, as we have had an office in Shanghai for more than 10 years — and that is exactly where Live Shopping was born.
The growth of this trend in 2022 is a clear sign that it will make an even bigger impact on eCommerce in 2023.
Influencer marketing
Influencers and micro-influencers have become an integral part of eCommerce marketing strategies, as they can boost sales and build brand loyalty among their many followers, as well as create viral marketing opportunities that help reach a wider audience.
In short, marketing trends may include greater personalization, digital marketplaces offering a variety of goods and services, and better customer service. Consumer preferences are constantly changing, and businesses will need to update their marketing strategies to position themselves better in the promotional market and stay competitive in their sector.
