January sales: get your eCommerce ready to sell more

With the new year approaching, it’s time to start preparing for the January sales. Many customers flock to eCommerce sites looking for great deals to start the year, so if you want to give your eCommerce a boost, it’s essential to get your store ready for the sales. In this post we outline some key steps to maximize your eCommerce performance during this crucial period. With the right preparation and planning, January could be one of your most profitable sales months.

Your eCommerce needs to showcase the sales

For sellers, the start of any new year is an exciting opportunity to introduce special promotions and capitalize on seasonal trends. As we know, January is a key period for eCommerce businesses, as customers leave their holiday shopping behind and look for more affordable purchases. The most important thing is for your website to dress up for the sales and attractively showcase your full value proposition. Here are some must-have actions:

1. Highlight the price difference: showing the new price isn’t enough; customers need to see the old price crossed out to see the real value.
2. Create a Sale category: this way customers can easily see the promoted products. It’s also important if you run external campaigns, as you’ll have a dedicated landing page for the promotion.
3. Tag your products: label products with a “sale” or “promotion” tag for customers who land directly on the home page or product page.
4. Create dedicated banners: your home page is your store window, so create eye-catching banners with your maximum discount, for example “SALE up to -50%”

Choose the channels to reach each segment

The world of digital marketing is constantly evolving, and marketers have a wide range of channels to reach their audience with promotional messages. A few major channels should be part of any strategic effort to promote sales initiatives to customers, whether targeting repeat customers or potential new ones.

1. Announce it on social media: your most loyal audience is on social media. Use this direct channel to share your promotions and even build anticipation a few days before the sales start.
2. Send a newsletter: let your subscribers know about the sales by newsletter. An increasingly popular option is to start the sales a little early just for your most loyal users, with a discount code. Email can be used at several moments: to announce the sales are coming, at the start and again before they end.
3. Run paid campaigns: organic channels such as social media or email are necessary, but how do we reach potential new customers? That requires investing in Google Ads campaigns or Social Ads. All of them let us reach new audiences, for example “lookalikes of our buyers” or “by interests”. It’s also always worth running a remarketing campaign for users who visited the site but didn’t buy, and for past customers.

Finally, the “how” matters when running your sales. We recommend creating a sense of urgency, whether with “limited units” or “limited time”, by adding a countdown timer or showing remaining stock levels.

Follow our tips and you’ll have a successful January sale. Planning ahead and making sure your store runs smoothly will help you avoid last-minute issues that could cost you sales. Stay organized and focused on your goals, and you’re set for a successful start to the year.