As we all know, mobile phone use keeps growing among users, including when shopping. For many online business models, developing a mobile APP as part of the overall online strategy is key.
Mobile commerce covers the purchase of both products and services. Spain currently ranks fifth worldwide in m-commerce. Daily mobile app downloads in Spain exceed 4 million, and an estimated 90% of daily use is in apps. Likewise, 60% of users who shop on their phones prefer mobile apps.
One of the main reasons companies don’t have a mobile app is cost. Add to that the importance of keeping all data synchronized and integrated in a single database that feeds both systems.
That’s why at Trilogi (TLG) we’ve developed a system that creates a mobile APP from the online store’s mobile web version. It works both for clients with a mobile version of their website and for those with a responsive online store, fully adapted and optimized for all devices.
All stores hosted on LogiCommerce can have a mobile APP quickly and easily and, most importantly, at an affordable, highly competitive cost.
But what are the advantages of having a mobile APP?
- Direct access to the customer’s mobile phone, improving brand positioning, increasing product visibility and boosting loyalty.
- Direct communication through “push notifications,” received straight on the phone as alerts.
- Fully customizable navigation menu that can be changed in real time, including content, icons and colors.
- Real-time updates and content changes. Every change made on the website (products, promotions, banners, etc.) is applied directly to the APP with no extra work.
- Reduces advertising spend through this channel.
How does this system work?
The system creates an APP from the online store’s web version, as in the case of the Farmaconfianza online store.
The app works and navigates just like the mobile or responsive version of the website, as the case may be. What we do is add a menu layer with always-visible icons at the bottom of the screen.
We’ve also created a control panel to manage, configure and edit part of the APP’s customizable content. All changes are reflected and updated in real time. It also supports multiple languages.
But the most important feature is managing the push notifications we send to users, who receive them as alerts on their phones (offers, news, new arrivals, promotions, etc.). This gives us direct contact and lets us build communication plans that increase customer loyalty and grow our business volume.
At Trilogi (TLG) we always go one step further, offering solutions that optimize every client’s business model.
If you’d like advice and more information, feel free to contact us.
