At Trilogi we’re committed to eCommerce innovation, and one of the current trends that will shape the future of eCommerce is Marketing Automation. That’s why we’ve started a partnership with Connectif, the personalization tool that lets us interact with users in real time and reach them at key moments of the Customer Journey. And to offer the best service, a few months ago we began training to become certified experts in this marketing automation tool.
What is Connectif?
Connectif is the ideal tool for personalizing the user experience by building workflows that let you reach users at key moments of the Customer Journey, such as users who have visited our website, added a product to their cart and then left without buying it, or users who have viewed several products but haven’t added any to their cart. In both cases, an automatic newsletter would be sent with the abandoned cart products, the products they viewed or products recommended based on their behavior in the online store.
But that’s not all: with Connectif we can also personalize the website so that, when users land on the home page or any product page, they see a selection of products tailored to their behavior. Want to personalize your online store’s promotions based on the loyalty of its visitors? With Connectif you can create a scoring system in which each user earns points for the actions they take on the website, whether viewing a product, opening a newsletter, adding products to the cart or buying. These points build a ranking of each user’s loyalty level, and from Connectif we can create specific actions for each user based on their score.
Want to test which promotion format performs best? With Connectif’s A/B tests we can create two types of promotions shown to two different user segments and then roll out the one with the best results. With Connectif you can automate your online store’s marketing with these and many more workflows that we’ll help you implement. Tell us about your project and we’ll help you grow your business!
