Farmàcies Ecoceutics, a group of 185 member pharmacies, has chosen the agency TLG Commerce and its eCommerce software to launch a new purchasing portal. Members access the eCommerce platform through their intranet, a private B2B open only to the group’s pharmacies.
With the new tool, Ecoceutics members can shop by category and always take advantage of the best terms negotiated between the association and the laboratories. To this end, the TLG Commerce and Farmàcies Ecoceutics development teams worked together to define concepts and fit them into the eCommerce solution. The result is an intuitive purchasing portal through which pharmacies can:
- place orders easily
- compare discounts on equivalent products
- see tiered discounts automatically
- replicate all of a laboratory’s commercial terms
- retrieve previous orders
- mark favorite products
- or run quick product searches
Farmàcies Ecoceutics: joining forces to innovate in the pharmaceutical sector
Farmàcies Ecoceutics is a project open to all pharmacists who share its philosophy and values. The group’s goal is to improve competitiveness by implementing a model with a shared image and processes. One of the major projects behind this innovation goal is the fully revamped purchasing portal, built on the new platform developed by TLG Commerce.
Custom developments for the B2B purchasing portal:
The adaptability and customization of the LogiCommerce solution made it possible to develop features and create new modules required by Ecoceutics. These are highly specific, highly complex needs of the sector.
These are some of the developments carried out:
- User identification on the eCommerce site. Identification is done through an http call that passes all user information as parameters. The user’s identity on the association’s intranet is transferred unambiguously and securely to the B2B platform with a single click.
- Access and Login. The user’s intranet identity is transferred unambiguously and securely with a single click, with no need to register beforehand on the eCommerce platform.
- Discount prediction. With the “improve your basket” feature, the promotions module now calculates which changes should be made to the basket to get better purchase terms. These appear grouped in the shopping basket area.
- Order splitting. Orders placed by pharmacies are split by laboratory and pricing policy. When the purchase is made, the platform emails each laboratory the separate, detailed order information. The same information is also sent to the pharmacies, which receive the products from each laboratory.
- Improved “Product pack” module. The Product pack previously only allowed buying one unit of each product in a pack. LogiCommerce now lets you set the sales units for each product in the bundle.
- Campaign-based navigation. A new navigation area provides direct access to active promotions. Each campaign has a purpose-made image and name and shows a list of the products it includes.
- Recommended baskets. Another development created for Ecoceutics is the “recommended basket” feature. It suggests to the customer (pharmacy) a basket prepared in advance by Ecoceutics, based on needs identified among members or the offers available at the time.
Custom B2B eCommerce platform in five months
This B2B platform, developed in just five months, is the result of great work by both companies’ teams. The portal’s apparent simplicity, usability and look—consistent with the brand image—are some of the contributions of TLG’s eCommerce design and development team.
With Farmàcies Ecoceutics we have successfully delivered a new B2B project. A type of eCommerce platform that requires ad hoc customization and is increasingly in demand among our clients.
