TLG Commerce, an agency specializing in online store development and digital marketing services, is hosting a free event on eCommerce and Pharmacy on 28 November at the Ohla Eixample in Barcelona.
Executives from pharmaceutical companies such as Alberto Pérez, eCommerce manager at Cofares; Valero Pallas, general manager at Farmàcies Ecocèutics; Jose Luis Belvis of Nestle Health Science – Pamlab; and Alfonso Fuertes, founder of Farmaconfianza, will take part in a debate titled “Online sales in pharmacy: who benefits?”
The executives will answer this and many other questions facing the pharmaceutical sector: How are patients/consumers responding? Does the physical store still make sense? Where does the pharmacist’s advice fit in? How can digitalization increase loyalty? What pricing strategy should be followed? Will laboratories sell their products directly?
eCommerce and Pharmacy: a new sales channel
Although legal regulations have slowed the process down, the pharmaceutical sector is moving into digital sales eager to gain ground quickly. More and more pharmacies believe they can serve their customers through digital channels and are exploring new processes.
Brand image, specialization, traffic acquisition, loyalty, value communication. All are key to positioning yourself online.
During the event, Llorenç Palomas, sales director at TLG Commerce, will present an analysis of the current state of online pharmacies in Spain and Pancho Pérez, eCommerce Technical Presales Manager at Comercia Global Payments, will discuss the sector from the perspective of payment systems.
An opportunity to learn how the pharmaceutical sector should evolve in the digital transformation of sales processes, service and loyalty for the new patient/consumer.
The event, held in collaboration with Comercia Global Payments, is organized by TLG Commerce, an agency founded in 1999 to make online selling easier. TLG has developed the eCommerce platform LogiCommerce, which competes with the best solutions currently on the market. Media Markt, Lacoste, Volkswagen and Farmaconfianza are some of the brands running on TLG’s platform.
You can register here for the eCommerce and Pharmacy event on Tuesday, 28 November.
