With the launch of its digital sales channel, Plana Fàbrega aims to serve its customers by making ordering easier through its website, which works as B2B and B2C depending on how the user registers.
The company is a benchmark in telecommunications, security, electrical equipment and LED lighting. It has offered trust, effectiveness, protection, technology, professionalism, service, quality of life, security, experience… and, ultimately, peace of mind since 1967, when Joan Plana Fàbrega founded it.
Some of the keys to its success are that it only installs quality products that comply with European regulations and provides flawless technical support and after-sales service. The service attached to the product is the key factor that sets it apart in the sector.
A B2B and B2C platform in one
Plana Fàbrega targets its platform at two types of customers:
- construction professionals.
Construction professionals are the ones who “make the most repeat purchases.” With the launch of the eCommerce platform, “they’ll not only be able to speed up the most routine part of buying, but also do it from anywhere, at any time.”
Another advantage of the new website is offering technical content specifically for professionals, news, promotions, offers, technical information for each product reference… and the ability to view Plana Fàbrega’s full price list with the special terms agreed with each professional customer.
“Streamlining the buying process with the digital sales channel and making information as accessible as possible will give us more time and resources for personalized, value-added advice to customers.”
New professional customers at Plana Fàbrega receive a visit from a sales rep after requesting registration, which gives them special purchasing terms. The company verifies the customer is a professional and grants access to documentation on the products, such as guides, manuals, photos, certifications, etc.
- individuals and businesses — such as homeowners’ associations or service buildings — that may need products like security systems, door entry systems, antennas, etc.
Once again, teamwork between eCommerce provider and client has made it possible to develop advanced custom solutions. If you’re thinking about opening a B2B or B2C digital sales channel, don’t hesitate to contact us. We’ll be happy to help!
