Creating custom reports with Google Analytics 4 is very important for companies whose website is central to their business. In this article, we explain what this tool is for and how to create reports with it.
What is GA4 for and why does it matter?
This Google tool lets you measure traffic and user engagement on a specific website or app. This way, companies can collect data on the journey users take through a website in order to increase conversions and sales.
So, what data does GA4 collect? First, the number of people who visit a website, as well as the most viewed pages. You can also see where users access from, that is, whether from the app or the website. Clicks and conversions can also be collected.
How does it work?
Here are the steps to start creating reports with this Google tool:
- First, open a Google Analytics account. Once inside the platform, set up the business or brand property. Then link the website or app you want to report on (“Explore” tab + “Create” and “Custom report”).
- The next step is to configure the report you want. You can choose the relevant metrics, dimensions and segments. Segments show what type of audience visits the site, such as age, gender or geographic location. Metrics cover data such as the number of users, conversions or website revenue, among others. A dimensions report can give you data on the user’s location or the device used.
- Once the report is set up, you can customize it according to how it needs to be presented. For example, there are different chart types that control the date range and other visual elements. Among the latter are colors, title, description and style.
- Once finished, all that’s left is to save it. You can then share it with other members of your team or company. Just click “Save” and choose a name. In the “Custom reports” section you can select the file to edit it.
In short, creating custom reports with Google Analytics 4 is a good way to evaluate traffic on a company’s website in a more specific and tailored way.
