On Thursday, December 1, we took part in ecommxmas, an event on Christmas digital marketing strategies held at the Mobile World Centre in Barcelona. A great excuse to bring the eCommerce sector together and share knowledge and views on trends that are spreading fast, following in the footsteps of much larger markets like the US and China.
Màrius Rossell, CEO of Trilogi (TLG Commerce), talked about the sales figures Chinese platforms achieve on days like 11/11, Singles’ Day, and about the integration of multiple solutions into a social network like WeChat. Rossell convinced the audience of the importance of closely watching the evolution of Chinese eCommerce, which in his view, shared by other speakers, will set the eCommerce trend for the near future.
MUNICHSHOP.NET, success story at ecommxmas
Trilogi (TLG Commerce)’s CEO attended alongside the MUNICH brand as one of the agency’s success stories. The leading sneaker online store had its eCommerce manager give the presentation. Màrius Cirera explained how the digital channel forces a manufacturing company with over 75 years of history to optimize its daily internal processes.
MUNICH’s CTO highlighted the work Trilogi (TLG Commerce) did on all the integrations in its online store: ERP, express shipping, marketplace integrator, Click & Collect… He said that “with Trilogi life is beautiful when you see order statuses changing and the process moving forward automatically”. Even more so, Cirera added, when these processes run at times like Christmas or Black Friday, when concurrent traffic peaks “are no longer a worry thanks to Trilogi’s infrastructure, the Elastic Cloud”. According to MUNICH’s head of digital, this solution, which TLG offers all its clients, lets him forget all the technical complexity and focus on selling the product, creating campaigns and serving customers.
The speakers’ extensive knowledge turned this Christmas gathering into an intensive eCommerce master class in the heart of Barcelona. Thank you for inviting us, and congratulations to the organizers, Comercia Global Payments and Netrivals, who brought the sector together and satisfied attendees looking for useful insights to improve their online strategies this Christmas.
