The live demonstration, which simulated selling products and services in the United States, was one of the activities on the main day of Internationalization Week held at the World Trade Center Barcelona.
Internationalization Week, held in Barcelona from October 17 to 21, featured Trilogi on its main day at the World Trade Center Barcelona. Trilogi led one of the activities in a program in which ACCIÓ, the Government of Catalonia’s agency for business competitiveness, offered talks, round tables and awards for the companies most committed to international growth.
The Live Shopping demonstration involved several attendees and Carmina Shoemaker, one of Trilogi’s clients, who brought product samples or information about their services so the presenters could simulate selling them in an English-language session aimed at the United States. Throughout the demo, companies saw first-hand the huge potential of this new way of selling online.
Live Shopping is a phenomenon we know very well at Trilogi, as we have had an office in Shanghai for several years — and that is exactly where it was born. After China, it has been a reality in the United States for years, and this year it is arriving in Europe in force.
Trilogi’s recent agreement with Onlive.site and the rise of this trend are a clear sign that this new way of selling has a bright future ahead and is closely tied to eCommerce. The eCommerce sector accelerated its growth as a result of the pandemic and continues to evolve. Add the support of public institutions and companies’ willingness to bring new approaches into their sales strategy, and success is assured.
Alongside this, several events were held with directors of ACCIÓ’s Overseas Offices, consultants from the eTrades international service and consultants from the Technical Office for Barriers to Internationalization.
About ACCIÓ
ACCIÓ is the Government of Catalonia’s agency for business competitiveness. Part of the Ministry of Business and Labor, it is the public benchmark for supporting the transformation of Catalan companies. It has a network of 40 offices worldwide and 7 branches in Catalonia, and works with public and private institutions to build tomorrow’s companies today.
