Onlive.site, the real-time video shopping platform, is our new partner after signing a strategic agreement that will allow us at Trilogi to promote Live Shopping among our clients.
At Trilogi, with offices in Igualada, Barcelona, Madrid, Shanghai and Hong Kong, we’ve seen first-hand how Live Shopping keeps growing in China and Southeast Asia. Although in Europe, and more specifically in Spain, livestream shopping is still at an early stage, its adoption has accelerated since the pandemic and today it’s a reality with a bright future. Something we already pointed out at the start of the year among the top eCommerce trends.
In a recent interview, Màrius Rossell, CEO of Trilogi, noted that “Live Shopping eCommerce is the trend set to hit hardest; 2022 will still be slow, but 2023 will see it take off. It arrived in China 5 or 6 years ago and the growth they’re seeing with Live Commerce is huge, with conversion rates above 10-11%.” Regarding this agreement, he says that “the alliance with Onlive.site will allow us to offer a new solution to our clients and could give their revenue a boost.”
For his part, Alfredo Ouro, CEO and co-founder of Onlive.Site, stresses that “in a world where 82% of all the data we consume online is video, the future of online stores lies in live shopping, video shopping and personalized, tailor-made sales. Onlive.Site lets brands put a face and voice to selling products, advising and accompanying customers in a close, effective way throughout the decision-making process. As we say internally, ‘a smile sells more than the best of algorithms.’ We’re very excited about the partnership between Trilogi and Onlive.Site, because around the technology there are many value areas where the agency’s role is key to ensuring a sustainable live commerce strategy. In Trilogi we see a solid partner with the experience and creativity to take live shopping and video shopping to the next level.”
The pandemic has accelerated the growth of eCommerce and online sales of products across many sectors. At Trilogi we closed 2021 with a 77.1% increase in sales of new eCommerce projects, which confirms the acceleration of eCommerce and a clear trend toward hyper-digitalization. All of this creates a favorable scenario for Live Shopping to gain further ground.
According to Onlive.site, Live Shopping increases basket value by more than 20%, multiplies the conversion rate by up to 25 and grows sales by more than 20%. With results like these, many online stores are sure to join the Live Shopping revolution.
With this agreement, at Trilogi we reaffirm our firm commitment to a trend that is here to stay and has a bright future ahead. Throughout our more than 22-year history, we’ve always grown through strategic agreements with different partners that have established us as leaders in the eCommerce sector.
