Klasse 14, the new Hong Kong watch brand founded in August 2014, launched a new international online sales platform this September with the LogiCommerce solution. Designing this store, which has great potential in the Asian market, led our R&D team to implement new improvements that get around the barriers imposed by the Chinese giant.
An eCommerce store that drives sales
Thanks to LogiCommerce’s built-in features and our developers’ work, Klasse 14 integrates developments and tools that make selling easier and drive sales. The new eCommerce store, built from our Barcelona and Shanghai offices, includes features of our eCommerce solution such as geolocation, sign-up via social networks (including Weibo) and the new Shop Insta development.
Shop Insta is a new way to shop. An “add-on” built specifically to get around Instagram’s ban in China. The tool enables quick purchases from Instagram account images displayed on a page of the eCommerce store itself. This makes selling easier not only in China, where the social network isn’t allowed, but worldwide, since customers reach the product they want quickly through a social image. A visual impact that gives shoppers a more real experience than they’d get from a product page.
Geolocation. When this feature is enabled, our eCommerce solution detects the IP address users visit from and assigns a default currency and language. Users can still change both settings from the menu if they prefer. The store currently supports browsing in six languages (English, Italian, Traditional Chinese, Simplified Chinese, Japanese and Korean) and purchases in nine different currencies.
Social media login. LogiCommerce had already integrated Facebook, but with Klasse14 it also adds Twitter and Weibo (the Chinese Facebook) as login and sign-up gateways for the online store.
Free shipping. Klasse 14 offers free delivery to encourage users’ purchase decisions, so they only need to consider the price of the product.
Watches with class
The secret to the watch company’s success lies in its collaboration with different designers, artists and bloggers, whom the brand allows to add unique, very personal touches to the watches they create. In this way, Klasse 14 —led by creative director Mario Nobile— instills a unique personality in watches of very different styles: classic, sporty, vintage-inspired or futuristic.
The watches are produced in small quantities and for limited periods of time, which allows a high degree of quality control. Even so, these treats are affordably priced for everyone, adding an extra touch to anyone’s personal style.
