SocialPay, the new social sharing tool from TLG Commerce, generated great interest among eCommerce managers of European platforms attending the Global Ecommerce Summit held this June in Barcelona.
Launch video:
SocialPay: social sharing as a business
Màrius Rossell, CEO of TLG Commerce, once again stood out with a forward-thinking proposal that introduces a new way of understanding eCommerce. The goal is clear: increase sales by generating more qualified traffic and turning every user into an ambassador for the store.
SocialPay aims to satisfy brands and users with a win-win deal: the customer/user/influencer earns discounts or money when sharing, and the online store gets more visits and more conversions.
With SocialPay, every sharing action an online store’s users generate is tracked. eCommerce owners decide how, when and how much to reward their ambassadors for sharing their experience by driving traffic to the store, promoting products or sharing their purchases via the SocialPay icon. This icon tells site users they can activate sharing with a single click.
Users will know in advance what reward they’ll get if they choose to share with SocialPay. The online store’s management software will track the action and inform the user/ambassador of the incentives earned or how many actions remain to reach the “prize” they’ll be rewarded with.
Likewise, the eCommerce platform manager can check dashboards for full information on who the most active customers are, who achieves the most, and which actions drive the most conversions.
SocialPay will be available at the end of summer
At the end of summer, online store owners will be able to define how they reward their most active followers or customers on social media, creating endless combinations based on whatever parameters they want to incentivize at any given time. They can reward with discounts, money, points or gift vouchers set up in advance with the new tool, which runs on TLG Commerce’s eCommerce management software, LogiCommerce.
SocialPay becomes the first eCommerce social sharing tool able to track and reward promotional actions based on real results generated from the online stores themselves.
If you’re interested in using this tool, contact us and tell us about your project; we’d love to help.
