Volkswagen Store chooses TLG Commerce to boost its store dedicated to the brand’s accessories and lifestyle items.
The eCommerce agency’s marketing department works with Volkswagen to improve the online store’s positioning through actions that drive more traffic. Efforts focus on optimizing content marketing and running seasonal Search campaigns and branding campaigns on social media.
The TLG Commerce marketing department goes a step further and also studies how visitors browse the Volkswagen eCommerce. The goal is to help the online store managers design a new product categorization that, among other improvements, will increase the store’s conversion rate.
The new Volkswagen Store will be ready this summer
Volkswagen Store will soon join the eCommerce sites built with the SaaS solution LogiCommerce. After this first phase of collaboration, based on marketing services, Volkswagen Store is switching platforms, a project already under way at TLG Commerce and due to be ready this summer.
The new online store will make it easier to handle content better, enrich usability and, ultimately, modernize the user browsing experience. Besides a new design in line with the brand image, work is under way to improve the mobile browsing experience, which is increasingly decisive in digital purchases.
Volkswagen’s managers trust that this collaboration will provide a better experience for Volkswagen Store users, better aligned with current trends in positioning, navigation and content.
