TLG Commerce, a leading online store developer, has signed a partnership agreement with Sales Manago, a company specializing in marketing automation.
The agreement integrates the marketing automation tool into TLG’s eCommerce solution, LogiCommerce. This partnership between two eCommerce specialists will improve user experience personalization, online store conversion and customer loyalty.
Automation to maintain a good customer relationship
The high traffic volume of big-brand eCommerce sites makes it hard to offer customers a 1-to-1 relationship. The workload exceeds the companies’ human resources capacity. That’s where the Sales Manago tool comes in, automating all the marketing actions previously designed by specialists.
With the Sales Manago integration, stores built by TLG Commerce will be able to measure the impact of marketing programs, increase their credibility and generate qualified leads.
Real-time browsing monitoring
Sales Manago’s technology monitors how users browse the online store and uses the data collected to display dynamic product recommendations on the same web page, in real time. It also triggers follow-up non-linear marketing actions based on the user’s behavior in the store.
If users leave the eCommerce without buying, the solution redefines non-linear marketing using advanced segmentation methods based on products viewed, products purchased, visit frequency and spending.
But Sales Manago doesn’t stop there: it also lets you track and store the activity of unregistered users and trigger marketing actions based on their browsing history once these “anonymous” users decide to sign up.
Partnerships to serve big brands
Both companies serve big brands that need high-performance solutions to provide personalized service to their end consumers.
As Llorenç Palomas, Sales and Marketing Director at TLG Commerce, explains, “integrating the Sales Manago solution into our eCommerce platform means we can offer our clients a high-performance marketing automation solution already used by brands such as New Balance and Yves Rocher”
“Integrating with LogiCommerce is a big step,” says Michal Janas, Sales Manager in Spain. “TLG Commerce is one of the largest companies specializing in eCommerce development in Spain, which is why we’re very pleased to have started this partnership,” he adds.
Sales Manago was founded in 2011 in Poland and has offices in New York, London, Berlin and Bangalore. Its marketing automation solutions are used by more than 6,000 clients worldwide, mostly in the eCommerce sector.
