Images are a crucial part of any eCommerce, as they can be the deciding factor in whether a customer makes a purchase. That’s why it’s very important to properly optimize the images in your PrestaShop online store to improve conversion. In this article, we’ll explain how.
Images: a key element of your PrestaShop eCommerce
Choose the right resolution:
An image’s resolution directly affects its quality, so it’s important to choose the right resolution for each image. PrestaShop recommends a resolution of 72 pixels per inch (ppi) for web and 300 ppi for print. This means the images in your online store should have a resolution of 72 ppi so they display on any device.
Make sure your images are large enough
The images in your online store should be large enough for customers to see product details. However, they shouldn’t be so large that they slow down your website. A recommended image size is 1000 pixels wide.
Compress your images
Compressing your images reduces their file size and therefore improves your website’s load time. PrestaShop offers a built-in image optimization tool that lets you compress your images in seconds.
Use appropriate file names
File names should be relevant and descriptive. This helps search engines understand the content of your images and their relevance to users’ searches. A good file name can also help the image display correctly when shared on social media.
ALT tags are text that appears in place of an image when it can’t be displayed for some reason, such as internet connection problems. Search engines also use them to understand what the image shows. So make sure all your images have a descriptive, relevant ALT tag.
Optimizing the images in your PrestaShop online store is crucial for improving conversion and offering your customers a better user experience. By following these simple steps, you’ll be able to optimize your store’s images and increase the chances that customers make a purchase. Remember, a good picture is worth a thousand words. Get to work and improve the quality of your online store’s images!
