Today, users increasingly look for approachable companies that evoke emotions and feelings. That’s why it is essential to have a good About Us page. With it, people who visit the eCommerce store can learn about the company’s values. In this article, we share the best tips for creating a great introduction section.
How to create an About Us page for an eCommerce store, step by step
Why is this section of the website so important? Because it is where the company can build trust and connect with potential customers. Below are the keys to creating a high-quality About Us page for an eCommerce store.
The audience is the goal
The first step in creating a page that gives the right information is to think about who it is for: the brand’s audience. When visitors arrive, certain questions need to be answered for them, based on what the company will bring to their daily lives and what makes it better or different. To do this, you need to know what type of people, with what interests, the company’s products or services are aimed at.
Use good storytelling
What does storytelling mean? It is “the art of telling a story”. How did the project come about? Who started it? Why? These are the basic questions for creating a good story. If it is a new company, you can always talk about everything that happened leading up to its launch.
Talk about the brand’s values
The company’s plans or initiatives for the future should also appear in this section of the website. This way, users can learn about the brand’s goals and accompany it throughout the journey to wherever it wants to go. A clear, well-defined philosophy and values set you apart from the competition.
Put a face to the whole team
Nowadays, humanizing a company is always a good idea. Using this section of the eCommerce store to introduce the team is a very smart move. To do so, you can include a photo, a description and each member’s role within the company.
Explain your services
It may seem obvious, but this part of the website should also make clear what you offer and what your services are. It is best to do this with images to create a strong visual effect.
Examples of our clients and their About Us pages
Yerse
Carmina Shoemaker
CASAS
Creating a high-quality About Us page is not complicated at all with the tips we have just shared. Remember that users today want to know who they are buying from, which is why this tab of your online store deserves special attention.
