Customer Experience
Boost your conversion with the perfect product page
Every eCommerce store has different product pages. Polished or not, we may like them more or less, but what always matters is conversion. To help you with this, today’s post focuses on the product page: how to improve conversion rate and increase average order value. Here we go. Price Price…
How to increase conversion on mobile devices
Every day, mobile devices gain more ground in the online market. Over 50% of online purchases in Spain are already…
Returns in eCommerce
Legal aspects, conditions, control and management. Returns are still one of the biggest barriers to online sales in eCommerce, since…
Carmina Shoemaker launches a new product customization feature
Carmina Shoemaker is a company founded by Matías Pujadas in 1866 on the island of Mallorca. Six generations later it…
Omnichannel: how to make your offline and online channels get along
With the rise of online stores, traditional brands with street-level physical shops had to adapt (and still are adapting) to a new online buying and selling system that reaches as many people as the Internet has users. Used to recognizing faces, the new online stores started selling without really knowing…
Why you shouldn’t have music on your eCommerce site
Unlike an online store, a physical store can play with scents, lighting, product layout and music, among other things. In…
Why an internal search engine matters
Having an internal search engine on our website is very important for several reasons. It improves the shopping experience It…
What is the best checkout process for your online store?
Shopping cart abandonment in online stores remains a major problem for websites selling products and services online. In many cases…
The 7 eCommerce usability mistakes you must avoid
At Trilogi we know usability is fundamental for any online sales project. There are certain key aspects you should keep firmly in mind in your online store to avoid very common eCommerce usability mistakes. Below I briefly outline some of them, explaining why they matter with examples and real cases…
Delivery: a deciding factor in the purchase
eCommerce is constantly changing, so staying up to date is an ongoing challenge for every online business. Understanding what consumers…
Everything you need to know about web accessibility
To better understand this topic, it is important to know some theoretical aspects in detail, such as what web accessibility…
How to Improve Your Checkout Design and Not Die Trying
At Trilogi we know that checkout design is one of the most important aspects of an online store, and that…
Neuromarketing: our subconscious takes us shopping
Spain does NOT top the list of countries with the most online sales; in fact, the Spanish market is one of the least developed when it comes to attracting and engaging online shoppers. Knowing this, we need to pay closer attention to the end consumer, their shopping habits and the…
Is your website usable? Find out!
Dane Jacob Nielsen, a world authority on usability and user experience, is one of the pioneers of applying usability techniques…
8 tips for booking vacations online without surprises
Time is running out and we’ve left booking our Easter vacation to the last minute. Everyone is raving about the…
Do users trust your online store?
These days mark the kickoff of Christmas and the shopping frenzy. Online retail keeps growing this year, with an estimated…
Improve your eCommerce usability
The term usability has been on everyone’s lips for the past few years, but what do we mean by usability? According to ISO (International Organization for Standardization), “usability refers to the capability of software to be understood, learned, used and attractive to the user, under specified conditions of use”. In…
eCommerce forms: the great forgotten element
They say good programmers mostly use the keyboard rather than the mouse. For me, however, taking my hand off the…
Take care of your online store’s image: product pages
The main goal of an online store is to sell its products to as many users as possible. Conversions depend…
Make the most of cart abandonment
Just as we walk into physical stores to pick up, touch and look at everything, online users hop from one…
I have a reputation! You know that very well…
A few weeks after starting my previous job, while having lunch at the village bar, I struck up a conversation with two lively locals. It was the first time we’d talked, and I didn’t know them or anything about them. Yet they had already heard about me. I had earned…
Let shoppers touch, see and smell the products in your online store
When we shop online, we are essentially buying a product we have seen in a photo. We haven’t been able…
Is it a good idea to require registration on my online store?
A large share of shopping cart abandonments in an online store is due to forcing users to register to make…