Luxury handbag brand Veranique Zsa, based in London with distribution in Asia from Hong Kong, has opened an online store with the support of Trilogi (TLG Commerce). Its goal is to reach a broad, diverse audience with the powerful eCommerce solution LogiCommerce. The platform makes it seemingly very simple to combine two sales models: B2B and B2C. Businesses can register as such and access a special price list once the online store managers have validated the applicant company.
With this eCommerce, the fashion accessories company’s directors hope to sell their products in every corner of the world. And not just to consumers but also to businesses interested in distributing this excellent brand. The Veranique Zsa and TLG Commerce design and development teams worked side by side, and this collaboration has made the eShop convey the sober, elegant image of these sought-after handbags.
A company with global ambition
In its early days, at the start of the 20th century, Veranique Zsa was known for selling jacquard fabrics, the brand’s best-known product at the time. Later, the family moved to Italy, where they discovered the high quality of the country’s fine leather. The third generation’s craft heritage and perfectionist sense of aesthetics then turned Veranique Zsa into an exclusive fashion brand, specifically of luxury handbags.
The products were based on Italian leather, which allowed them to make very classy creations. With these products they could satisfy their customers, who, as today, are very demanding about both the quality of materials and the finish of the accessories. Their business growth model shares traits with many luxury businesses with global ambitions, such as meticulous care for their products and the aim of growing profits without territorial limits.
Luxury handbags inspired by landscapes, flowers and mosaics
Veranique Zsa’s handbag line is inspired by architectural and natural elements such as flowers and Mediterranean landscapes, which captivated the collection’s designer on a recent trip to Barcelona and its surroundings.
Cities such as Girona and Tarragona, or the mountain of Montserrat, are some of the names she gives her prized designs. The designer’s philosophy is based on elegance, and she brings her motto to every detail of her creations: “elegance is the reflection of the soul, equally beautiful inside and out”.
