The eCommerce landscape is constantly changing, so you need to stay ahead in 2023: these ten trends will be on the rise and could determine your success. From finding creative ways to reach customers online to building meaningful connections with them, we’ve got all the details you need right here!
The Live Shopping phenomenon
Consumers are embracing social commerce and Live Shopping as an easy-to-use shopping experience. By 2026, this sector is projected to drive an astonishing $2.9 trillion in sales.
Take advantage of Google Local Inventory Ads (LIA)
Consumers increasingly rely on buying online and picking up in store. With more shoppers opting for convenient eCommerce solutions, these services have become a habit for many users.
Personalized products
Harness the power of AI for personalized product recommendations, engaging chatbot conversations and targeted ad campaigns. Unlock new opportunities to reach customers more effectively.
Pay attention to your eCommerce return policy
95% of consumers say they’re more likely to buy from a company with flexible return policies, so clearly businesses should prioritize customer satisfaction when designing their return processes. This not only helps create repeat customers and increase brand trust but also provides an opportunity for potential sales growth.
Use tools such as Google’s Privacy Sandbox and fingerprinting to understand your consumers while respecting their privacy. Another key is applying Data First strategies to your digital marketing actions.
Omnichannel
56% of in-store shoppers use their smartphones to research products. Think about every channel when running campaigns.
Flexible payment options
Offer a variety of payment options: installments, buy now pay later, Bizum, PayPal… Consumers will feel more confident.
Mobile First
Mobile first has been talked about for many years, and in the US, mobile commerce is expected to account for 44% of retail sales in 2025.
Sustainable and ethical shopping
Consider using recycled packaging materials and offering greener shipping options. It’s good for your brand image, and consumers increasingly keep these factors in mind when choosing which eCommerce to buy from.
Subscription purchases with discounts
Smart shoppers know that recurring purchases can bring benefits such as lower prices and free shipping. It’s an easy way to save money without much extra effort.
