eShow Barcelona, the largest digital marketing and eCommerce trade show, held on March 7 and 8 at Fira de Barcelona, was the stage for presenting our ‘Headless’ commitment.
Under the concept ‘Headless. Not Brainless’, Trilogi presented itself at eShow as the eCommerce consulting firm clearly focused on bringing this innovative technology to our clients and the market. Our stand featured LogiCommerce and commercetools, representing two of the most powerful ‘Headless’ eCommerce platforms on the market.
Headless eCommerce is revolutionizing the online retail market. By separating the visual interface from the back end and connecting them through APIs, it enables greater capabilities to expand and improve digital processes; an architecture that delivers more speed and flexibility and provides the adaptability businesses need in today’s emerging digital environment.
Trilogi’s ‘Speaker Corner’ at eShow hosts 28 talks and over 500 attendees
Trilogi’s stand was one of the most visited at the show thanks to a ‘Speaker Corner’ that scheduled 28 twenty-minute talks by some of the industry’s most influential professionals and brands such as MUNICH and Carmina Shoemaker, who shared their success stories. More than 500 attendees watched talks on a wide range of eCommerce topics.
Alongside the talks scheduled at Trilogi’s stand, the ‘eCommerce & Digital Strategies’ auditorium hosted an interesting debate between MUNICH co-owner and CEO Xavier Berneda and Trilogi and LogiCommerce CEO Màrius Rossell.
LogiCommerce’s ‘Headless Men’ roam the halls of eShow
Two ‘headless’ characters brought a touch of humor to eShow. The eCommerce platform LogiCommerce chose this friendly way to introduce the ‘Headless’ concept to the market. Although still unknown to many, ‘Headless’ architecture promises to be a revolution for a sector that demands flexibility and a high capacity to adapt.
