Natura Bissé, a company specializing in face and body treatments since 1979, has chosen TLG Commerce to launch its corporate website in China. Natura Bissé has been present in the Chinese market for more than 5 years, and since this February it also has its own flagship store on the TMALL eCommerce platform.
With the creation and launch of this new corporate website, Natura Bissé aims to raise brand visibility and position its products in this Asian market.
For this new website, TLG Commerce took the Chinese audience into account and studied its online behavior, which is why we opted for a fully mobile-adapted design with excellent usability.
Natura Bissé: a mobile-first design
China is one of the countries with the highest mobile usage, and the trend is rising. That’s why Natura Bissé’s new website has a mobile-adapted design that boosts usability on smartphones.
One of the main features of this new website becomes clear when you browse it on a phone. The menu sits at the bottom, so you can navigate the entire site with one finger, without using both hands. TLG Commerce has adapted to Chinese market trends and the way people there use their phones.
The website also lets users connect with the WeChat app via a QR code, which they can scan to follow Natura Bissé’s news and posts on the app. There’s also a map showing where to find all the products in spas and beauty centers.
With Natura Bissé, TLG Commerce has successfully delivered a new internationalization project in China.
