Sant Jordi is here and we go wild. Spring, colors, short sleeves, love, roses and books! The energy takes over and it’s time to take on the world. We get lost for a while among princes and princesses before facing the dreaded dragon. At Trilogi we leave the lances to the knights of old and arm ourselves with the tools of our time: ebooks recommended by our colleagues in the tech and marketing departments.
The marketers’ 3 ebooks
#Annoyomics: El arte de molestar para ganar dinero, by Risto Mejide
Mejide’s theory is that people who have succeeded have often been annoying. The controversial ad man and producer invites us to make the most of our quirks and flaws, turning what bothers others most into income. A good excuse to start going around annoying people and rubbing them the wrong way.
Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom
Lindstrom presents the surprising, groundbreaking findings of three years of research into the behavior of 2,000 volunteers worldwide as they were shown various ads, logos, commercials, brands and products. A fascinating book on how rational beings act so irrationally.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday
The Growth Hacker mindset means achieving more with less. This premise has given rise to a new generation of billion-dollar brands: Facebook, Evernote, Instagram, Dropbox, Twitter, etc. The kind of person who can pull off this strategy is a mix of marketing expert and programmer. Are you one of them?
The tech team’s 3 ebooks
El Consultor de Software: La Implementación de Software en las Organizaciones, by Manuel Mejía Ramos
Business Intelligence (BI) refers to the process of collecting, organizing, analyzing, sharing and monitoring information that supports business management. BI uses tools and techniques that help turn raw data into meaningful, useful information to analyze the business and identify new opportunities.
Gestión de stock, by Mikel Mauleón Torres
The supply chain is a flow of products and information involving several aspects: stock, warehouses, picking, procurement and transport. The automotive industry has been the smartest, developing stockless distribution, known as just in time. ‘Gestión de stock’ offers a fresh, comprehensive and practical view of inventory.
Logística integral. La gestión operativa de la empresa, by Julio Juan Anaya Tejero
Aimed at company management, this book covers procurement, manufacturing, warehousing and physical distribution of products. Its greatest contribution is the big-picture view that makes the concept of Integrated Logistics easy to understand.
