Mireia Playà grew up surrounded by impossible heels, shoe lasts, fabrics and leathers. While her father traveled across Europe representing some of Spain’s best footwear brands, she dreamed of a pair of green shoes she never got to wear. She woke up, trained, leaned on the family business, and found in Trilogi the ideal partner to launch the online store for her new brand of vegan shoes.
“We were worried about two things: design and online marketing”
Mireia Playà’s collection is by no means a young beginner’s experiment. Business vision runs through the entire project. However, when it came to the online store, Mireia had two concerns: the site design and online marketing. The young entrepreneur wanted to design her own store without being tied to rigid structures. The flexibility of the Logicommerce platform let her be creative with the relaxed, very personal look of her eCommerce site. She also needed someone to guide her through online marketing actions and processes. She openly admits she was lost in this area and didn’t want to “burn time or money”. Those fears vanished completely: “Trilogi helped us focus and won us over. So much so that not only are we delighted with the LogiCommerce backoffice, which makes our work much easier, but we’ve decided to have Trilogi’s Marketing Department team handle all our online marketing”, which in this case will be led by Francis Garcia.
Vegan shoes
With very clear ideas, Mireia Playà presents a shoe collection that is not only consistent with her lifestyle but also “meets the needs of a market that is expanding in both supply and demand”, she says with conviction.
A vegan brand, she points out, uses no components or materials of animal origin. In Playà’s collection, materials must meet requirements tied to her lifestyle: young, fun and healthy. Breathability, aesthetic variety and quality are concepts directly linked to a brand that, digitally, was also born in Trilogi’s offices.
