eCommerce was accelerated by the pandemic, which has pushed digital marketing and eCommerce experts to reinvent themselves to meet users’ new demands. One of the trends of 2021, set to gain strong momentum in 2022, is Social Commerce, specifically Live Streaming eCommerce, a successful practice in China that is rapidly expanding in Europe and the United States.
As an agency with offices in Shanghai and Hong Kong, we’ve seen first-hand how Live Streaming eCommerce has evolved in China, becoming an essential online sales channel. That’s why we’ve reached an agreement with Flux Panda, the Live Streaming eCommerce solution created in 2020, to combine our digital marketing and eCommerce expertise with their technology and bring this new sales channel, already viral in several parts of the world, to Spain.
What is Live Streaming eCommerce?
Live Streaming eCommerce is the next level of Social Commerce: a live sales event through digital platforms. Businesses bring the closeness of a physical store online by going live to show their products and interact with connected users, who can add items to their cart and buy right from the Live Stream.
How do you put it into practice?
Getting started with Live Streaming eCommerce with Flux Panda is very simple: all you need is a phone or a computer, and you can go live on Facebook, Youtube, Instagram and the Flux Panda platform, all at the same time!
Want to know the best tricks to get the most out of your Live Streams? Read on!
- Upload your products to your Flux store
Select the products you want to show in the Live Stream. You have three options:
- Present the products yourself and answer all of users’ questions (you know them best)
- Demonstrate how a product works. This is ideal for cosmetics brands, since they can create a look live, showing how to use the products they want to sell.
- Partner with influencers to help you promote the virtual event and have them present the products. That way, users who already follow them will be more likely to buy, because they already trust them.
- Set the price and country
Something essential before you start is choosing the currency you want your product prices to appear in and setting an attractive price. Keep in mind that, since it can be broadcast on social media, you can reach anywhere in the world, which is why it’s so important to select the countries that can buy your product.
- Prepare your video
Before starting the Live Stream, it’s very important to prepare a script or storyboard of what you want to show, but don’t worry! At Trilogi we help you create the best script so your Live Stream is a resounding success.
- Do a test run
The setting, lighting and sound are very important so users can see the products clearly and understand you perfectly. Get the tools you need and do a test with the Flux Panda preview: check whether you’re too far or too close, or whether important parts of the scene are cut off.
All set? Then you’re ready to launch your first Live Stream. No more excuses! Want more information on how to bring this trend into your online store strategy? Get in touch with us and we’ll guide you through the whole process. We look forward to hearing from you!
