OpenAI is preparing a dashboard that lets businesses claim their listing in ChatGPT and see, day by day, how often they appear in its answers and how many clicks they get. It is not yet confirmed and has no date, but the message for management is clear: AI visibility is about to become measurable, and those who arrive with their data ready will start ahead.
What happened
On 6 November, an e-commerce analyst spotted a banner inside ChatGPT reading “Claim your business in ChatGPT”. It is part of a space for companies called Business Hub which, according to the screenshots, includes three features:
- Measurement: how often the business appears in ChatGPT answers (impressions) and how many clicks reach its website, counted daily and shown as a chart.
- Own data: the business can add its latest products and keep its company information up to date.
- Its own agent: an assistant that answers customer questions using information the business controls.
Only businesses that verify ownership will be able to use it; the only method seen so far is connecting a Shopify store. What it won’t offer, according to the screenshots: the questions users ask, data about those users or competitor benchmarks. It appears to be separate from ChatGPT advertising and focused on organic answers.
OpenAI has neither announced nor commented on it. There is no date, official name or list of countries. The same analyst says he had seen earlier versions since August, which suggests launch is close.
The bigger picture: AI becomes a measurable channel
Until now, knowing whether ChatGPT recommends your brand has been almost an act of faith: external tools that simulate questions and estimate results. This dashboard would be the equivalent of what Google has offered for years with Search Console: an official source, with data from the platform itself.
That changes the conversation in the boardroom. What isn’t measured doesn’t get budget. The day ChatGPT visibility has a chart with impressions and clicks, it will become one more channel in the commercial plan, with targets and owners.
And there is a second, less visible move: the platform is asking businesses to hand over their products and information directly. In other words, AI wants the source of truth, not just what it finds on the web.
Why it matters to your business
Sales. Traffic from AI is still small compared with Google, but it tends to arrive further along the decision: the customer has already compared before clicking. Being able to measure it shows what it is really worth.
Risk. If your business doesn’t claim its listing, other data will speak for you: a distributor’s, a marketplace’s or an outdated website’s. And an agent answering customers on your behalf with wrong information is a reputational problem, not a technical one.
Decisions. The dashboard will tell you how often you appear, but not why. You will still need to understand what your customers ask and what content makes the AI choose you.
What to do before it arrives
- Decide who owns it: the brand’s presence in AI assistants needs an owner, just like SEO or paid campaigns.
- Get your catalogue and company data clean and current: products, prices, availability, opening hours, shipping and returns terms. It will be the first thing the dashboard asks for.
- Measure your starting point today: how much traffic already comes from AI assistants and which questions the brand appears in. Without a baseline, the new data can’t be interpreted.
- Think about what an agent should and shouldn’t say on the company’s behalf: lead times, warranties, trade prices. Better written down than improvised.
An illustrative example: a B2B distributor discovers that ChatGPT mentions it often, but the clicks go to a marketplace listing with old prices. With the dashboard it will see this; without preparation, it won’t be able to fix it in time.
How we approach it at TRILOGI
We treat AI visibility as one more commercial channel, with its baseline, its targets and its monthly report. Ahead of this dashboard, we are preparing each client on two fronts: having business and catalogue data ready to claim the listing on the first day it opens in Spain, and building, starting now, an in-house measurement that combines real traffic from AI assistants with tracking of the sector’s key questions. When the official data arrives, we will be able to put it in context instead of starting from scratch.
We explain it in more detail on our GEO and AEO agency page.
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