The Definitive Guide to B2B eCommerce

Discover how to move from a traditional wholesale model to a more agile, profitable online channel tailored to what B2B buyers look for today. This guide walks you step by step through designing, launching and continuously improving your online sales channel.

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Everything you need to know to grow and scale in the B2B online space

Whether you already sell to businesses or are exploring the channel, here you’ll find a clear roadmap to grow in the digital world.

You run a B2B business

You run a B2B business and want to update your sales model to make it more digital, agile and profitable.

You’re a DTC brand

You’re a DTC brand looking to expand into B2B without losing your value proposition or brand experience.

You’re part of the eCommerce team

You’re part of the eCommerce, marketing or digital transformation team and want a clear guide for making strategic decisions.

You want to digitize and professionalize your B2B channel

You want to digitize and professionalize your B2B channel to make it more efficient and focused on what today’s buyers expect.

Everything in one unified platform

Manage your B2B and DTC business from a single place to simplify rollout across all channels.

Personalized, intuitive wholesale experiences

Offer self-service buying experiences that adapt to your customers’ unique pricing, product and account needs.

Lower costs, more innovation

Stay ahead in the dynamic B2B landscape by partnering with the market leader in innovation.

Digitizing your B2B channel today is key to growing with efficiency, profitability and access to new markets.

77% of B2B buyers are willing to spend €50,000 online.
67% have switched suppliers in search of a better digital buying experience.
B2B eCommerce already exceeds $17.9 trillion worldwide, growing five times faster than the direct-to-consumer (DTC) channel.

Take the first step toward a modern, hassle-free B2B experience.

Big projects for big companies