
The Definitive Guide to B2B eCommerce
Discover how to transition from a traditional wholesale model to a more agile, profitable online channel that is tailored to what B2B buyers are looking for today. This guide takes you step by step through the design, launch, and continuous improvement of your online sales channel.
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Everything you need to know to grow and scale in the B2B online environment
This guide is for you if…
Whether you already sell to businesses or are exploring this channel, here you will find a clear roadmap for growing in the digital world.
You have a B2B business
You have a B2B business and want to update your sales model to make it more digital, agile, and profitable.
You are a DTC brand
You are a DTC brand looking to expand into B2B without losing your value proposition or brand experience.
You are part of the eCommerce team.
You are part of the eCommerce, marketing, or digital transformation team and are looking for clear guidance on making strategic decisions.
Are you looking to digitize and professionalize your B2B channel?
You want to digitize and professionalize your B2B channel to make it more efficient and focused on the expectations of today's buyer.
The B2B online channel is complex, but Shopify makes it more intuitive.
Everything in one unified platform
Manage your B2B and DTC business from one place to make it easier to roll out across all channels.
Personalized and intuitive wholesale experiences
Offer self-service shopping experiences that are tailored to your customers' unique pricing, product, and account needs.
Lower costs, more innovation
Stay ahead of the dynamic B2B landscape by partnering with the market leader in innovation.
Now is the time to digitize your B2B model.
Digitizing your B2B channel today is key to growing efficiently, profitably, and accessing new markets.
- 77% of B2B buyers are willing to spend €50,000 online.
- 67% have switched providers in search of a better digital shopping experience.
- B2B eCommerce already exceeds $17.9 trillion globally, growing five times faster than the direct-to-consumer (DTC) channel.

Take the first step toward a modern, hassle-free B2B experience.
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