A few weeks ago we launched the online store of Norwegian multinational AutoSock, the inventor of innovative anti-slip textile snow socks for vehicles and the world leader in their manufacture. This eShop, live since January, is the company’s first online sales platform and is ready to sell and distribute its products in Norway and in the multinational’s other markets, especially Europe, North America and some Asian countries such as Japan and Korea.
AutoSock, currently present in more than 40 countries, has traditionally sold all its products through local distributors in each country and market where it operates. With this eCommerce launch, the company takes its distribution strategy a step further, turning the online store into a complementary B2C sales channel that, with logistics support from its distributors, gets AutoSock to end users quickly and conveniently.
The eCommerce site, currently available in several languages and built to work on any device, is organized so buyers can easily find the anti-slip socks they need by vehicle type: cars or vans, trucks or buses, or forklifts.
