In less than three months, Trilogi has developed a new version of Maurice Boutique, a multi-brand online store specializing in menswear. A family business with long experience in the textile world that focuses on top brands: Lacoste, Armani, Hugo Boss and Leyva.
Daniel Maurice, manager of this company founded in Málaga in 1975, embraced eCommerce in 2013 and became an expert retailer both offline and online. Very pleased with the Trilogi team, Maurice highlights “the speed and excellent personalized service” of the project team, led this time by Project Manager Pilar Garcia.
Carlos Garcia, coordinator of Trilogi’s technical and production team, with Pilar Garcia, Project Manager for Maurice Boutique.
Online store migration and SEO
One area that received special attention was everything related to organic search (SEO). The project involved replacing their previous eCommerce platform, so a series of 301 redirects and 404 error management tasks were carried out to avoid any negative impact or loss of Google rankings — quite the opposite.
End customers are demanding
The store was designed following responsive layout guidelines, a feature that, according to the store manager, users visiting the online store had been asking for. The entrepreneur is convinced that, as statistics show, “having this feature will help increase sales across all devices”.
Daniel Maurice also runs three physical stores in the city of Málaga. He explains that his online customers are in a younger age bracket than his in-store customers, aged 30 to 55. He also puts the average order value in the eshop at around €95.
Trilogi also improved the store’s overall usability and its single-page checkout using One step checkout,
The online store was developed by Trilogi with LogiCommerce, a tool that makes it easy to manage an entire eCommerce business.
