After 38 years in business and having conquered international markets in Europe, the USA and Asia, Vidorreta, the designer espadrille brand, is opening a digital sales channel with the LogiCommerce solution from TLG Commerce.
The launch of the online store coincides with Vidorreta’s first autumn-winter collection, also made with jute (esparto), taking this typically warm-weather material beyond its usual season.
With the opening of its online store, Vidorreta aims to build its brand in the online market and expand in both domestic and international markets. The website launch is an additional tool for achieving this goal.
The new eCommerce store is ready to sell worldwide, although it has launched first in Spain, Germany, Italy and France, which will serve as a base for expanding to other countries.
Vidorreta combines design, tradition and technology
Vidorreta stands for the perfect blend of design, innovation, sustainability, materials and fashion trends. Its craftsmanship is defined by espadrilles with different finishes, colors and prints that follow the latest fashion trends.
An ideal shoe for people looking for comfortable, healthy, natural, eco-friendly footwear with a high level of design. Cervera del Río Alhama, the cradle of jute, is still where Vidorreta’s production is made, 90% of which is exported. The family business, founded by José Vidorreta and now led by the second generation, employs around fifty people and produces more than half a million pairs a year.
The brand is now starting a new digital chapter with the help of TLG Commerce. The agency, which specializes in eCommerce development and promotion, offers its new client the LogiCommerce platform and its Digital Marketing Department, which will help Vidorreta boost sales through the digital channel.
