Many studies show that flights, travel, events and music remain on the crest of the wave among online stores. They’re the most in-demand and generate the most revenue, which is why many believe that not everything works when making the leap to online sales. Looking at the data, many don’t dare and miss out on business, or on the chance to expand it by going from offline to online—that is, from the physical store to the internet.
At Trilogi we support and serve all kinds of stores that have nothing to do with the sectors that stand out most in online retail. In keeping with our aim of giving them the tools they need to grow, Trilogi is launching the first episode of “L’e-convidat”/ “El Invitado” (The Guest), a video platform showing how an online store really works. Based on the script and structure of the hit TV3 show “El Convidat,” we’ve premiered the format with one of the benchmark eCommerce businesses in the move from offline to online: the store cajadecarton.es.
Our marketing director, Llorenç Palomas, spent 2 days with the manager of cajadecarton.es, Àngel Travieso, to see firsthand the store’s daily effort to grow its presence and expand thanks to the leap online.
Do you think your online store should be the next role model?
