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China, the world’s largest eCommerce market | Infographic

Our colleagues in Beijing have shared an infographic on eCommerce in China.

They detail the defining features of eCommerce in the Asian giant, a sector experiencing an unprecedented boom with over 590,000,000 users. In the infographic you’ll find information on the profile of Chinese online shoppers, eCommerce growth forecasts for the country in the coming years, the payment methods Chinese internet users prefer, the most used search engines and more.

As you’ll see, China’s eCommerce market is growing at a dizzying pace, and all forecasts suggest that by 2015 more than 40% of the country’s population will shop through online platforms. This is a huge opportunity for every company, Chinese or not, betting on eCommerce as a sales channel. What’s clear is that the numbers speak for themselves: since 2013, Chinese consumers have made more online purchases than anyone else in the world, overtaking what was until then the world’s largest eCommerce market, the United States.

Selling online in China

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