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google analytics
Google Data Studio: Google’s bet on online marketing
25/10/2016
In previous posts we covered Facebook’s solution for online marketing agencies, Facebook Business Manager. Today we’re looking at another tool…
How to fix traffic source attribution in Analytics after installing an SSL certificate
12/07/2016
The rush to install the secure SSL protocol on our websites has grown recently, and much of the blame lies…
Unique users vs. visits: how to evaluate them
26/04/2016
To understand the difference between unique users and visits on our website, it’s important to first know the meaning of…
Average session duration: what it is and how to improve it
12/04/2016
Average session duration, bounce rate…? Several questions come up when you open Google Analytics for the first time. We’ve all…
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