Viefe
Viefe is a company specializing in the design and manufacture of decorative accessories such as knobs, handles, hangers, and door stops. Founded in 1932 as a button turning shop, it has evolved into an internationally recognized brand for its combination of traditional craftsmanship and contemporary innovation. Viefe exports its products to more than 45 countries across five continents, including markets such as India, the United States, Lithuania, and Vietnam, consolidating its global presence through a network of distributors and strategic partners.
Viefe has transformed its traditional B2B channel into an agile, scalable, and strategic eCommerce platform, gaining operational efficiency, global visibility, and a digital experience that matches its international expansion.
Briefing
Before digitizing its B2B channel, Viefe managed orders completely offline, through phone calls and emails. This operating model began to show clear limitations as the company accelerated its growth, especially in international markets. The lack of traceability, slow access to information, and reliance on manual processes jeopardized the agility and quality of customer service.
The challenge for Trilogi was to provide Viefe with a robust, flexible eCommerce solution tailored to the specificities of the B2B channel, enabling efficient scaling and improving overall business operations.
Strategy and services
Viefe chose Trilogi technology partner and LogiCommerce B2B eCommerce platform, with the aim of transforming its business model and responding to new market demands. The decision was based on several key pillars:
- Adaptation to the B2B channel: LogiCommerce the flexibility needed to customize complex functionalities specific to business-to-business transactions.
- Operational agility: The platform allows orders to be placed quickly and in a structured manner, improving the customer experience in international markets.
- Strategic support: The Trilogi team Trilogi Viefe throughout the entire process, offering proximity, sector expertise, and customized solutions for each challenge.
- Scalability and global expansion: The new digital infrastructure laid the foundation for consolidating Viefe's presence in more than 45 countries.
Objectives achieved
Thanks to its collaboration with Trilogi the implementation of LogiCommerce, Viefe has achieved:
- Efficient digitization of the B2B channel: Replacement of manual processes with structured, accessible, and automated eCommerce.
- Improved decision-making: Access to real-time data that allows you to analyze business opportunities and purchasing behaviors.
- Optimization of the customer experience: Fast navigation and a shopping environment tailored to the needs of professional customers.
- Greater control of your digital business: Centralized management of orders, catalogs, and markets from a single integrated platform.
- Cutting-edge technological support: Implementation of continuous improvements and adoption of new functionalities as the business evolves.
Viefe redefines its professional channel by committing to eCommerce tailored to its growth rate.
How did Viefe manage its orders before digitizing with Trilogi what challenges did it face?
Before collaborating with Trilogi, our ordering process was completely offline: we relied on the telephone and email. As we grew, especially in international markets, these methods became insufficient. We needed agility, traceability, and quick access to information, both for our team and for our customers. Rapid growth demanded more efficient and scalable solutions, and we knew we had to make the leap to digitization to remain competitive.
What has incorporating B2B eCommerce meant for you?
It has been a turning point. Incorporating the eCommerce channel into the B2B environment has given us much greater visibility into our digital business. We can now measure opportunities, identify behavior patterns, and make more informed decisions. We have a powerful and flexible tool that adapts to the particularities of our business model.
What has surprised you most about LogiCommerce?
What has surprised us most is the operational agility and fluidity of the LogiCommerce e-commerce platform, which allows us to offer a more efficient experience to our customers.
Why would you recommend Trilogi an eCommerce agency?
Trilogi a strategic partner for us. I would highlight their approachability, their commitment, and their ability to provide solutions to any challenge that arises. They are always one step ahead, offering us the latest technology and continuous improvements for our eCommerce. Their human and professional approach gives us the peace of mind of knowing that we are in the best hands to continue growing.