Surkana
Surkana, a fashion company renowned for its focus on versatile and original designs, has consolidated its presence in two lines of business: B2B, where it has been operating for over a decade, and B2C, launched approximately three years ago. With the support of Trilogi, Surkana has implemented digital solutions tailored to its needs in both areas, highlighting its commitment to Prestashop to boost B2C growth.
Surkana's experience with Trilogi how combining specialized B2B and B2C platforms with professional technical support can drive both growth and operational efficiency in eCommerce, achieving success in a competitive market.
Briefing
When it first entered the e-commerce market, Surkana was looking for a solution that could meet the demands of its two lines of business. While B2B required an agile, segmented platform to manage its professional clients, B2C needed a solution geared toward the end consumer, with tools for promotions, customer segmentation, and a focus on brand internationalization. The choice of Trilogi a strategic partner was key to addressing both challenges.
Strategy and services
For B2B, Surkana implemented LogiCommerce Trilogi support, choosing this platform for its usability and customization capabilities. On the other hand, for B2C, Trilogi Prestashop as the ideal solution for the specific needs of direct-to-consumer business.
Both implementations stand out for:
- B2B (LogiCommerce): An intuitive platform that allows you to manage promotions and segment customers quickly and effectively.
- B2C (Prestashop): A comfortable and functional environment, with efficient and fast technical support, designed to boost sales and improve the end customer experience.
Objectives achieved
Since collaborating with Trilogi, Surkana has achieved the following:
- Process automation: Simplifying daily eCommerce management.
- Increase in sales: Sustained growth in both B2B and B2C.
- Internationalization: Expansion of the brand's presence in international markets.
- Operational efficiency: Optimized management thanks to intuitive platforms and effective technical support.
Thanks to Trilogi simplified our daily management, increased our sales, and advanced the internationalization of Surkana.
What led you to choose Trilogi your partner for implementing Prestashop in B2C and LogiCommerce B2B?
Among the options we evaluated, Trilogi the agency that best suited our needs. Their experience and understanding of our business model have met all our expectations.
In the case of B2B, how has LogiCommerce helped you LogiCommerce your goals?
It is a very agile and intuitive platform, both for us and for our customers. In terms of usability, it allows us LogiCommerce manage promotions and segment customers according to their turnover or type of purchase quickly and efficiently.
And for B2C, how has the experience been with Prestashop and Trilogi?
We opted for Prestashop after Trilogi recommendation, and it has been a wise choice. It is a user-friendly platform, and technical support responds very quickly, which is essential for our day-to-day operations.
It has allowed us Trilogi many tasks and, above all, increase sales. In addition, we have made progress in internationalizing the brand, one of our main objectives.
Would you recommend Trilogi another company?
Without a doubt. Trilogi for its human approach to service, and LogiCommerce Prestashop have allowed us to achieve our goals without any problems.