Salgar
Salgar, a family-owned company from Aragon with more than 75 years of experience, specializes in bathroom equipment, manufacturing 100% of its furniture in its factory located in Zaragoza. This company stands out as a leader in innovation, design, and manufacturing of bathroom furniture in the region.
Its business model is based on B2B, marketing its bathroom solutions to different points of sale in more than 60 countries around the world.
Following the creation of the B2B e-commerce platform with customizations for different markets and customers and an immediate connection to our ERP, the challenge now was to update its design and improve its functionality.
Briefing
Salgar's website was the closest thing to a PDF, with no usability or good customer experience. There was no information about who they were or what they could offer customers.
Initially, their main challenge was to have a B2B e-commerce platform with customizations for different markets and customers and an immediate connection to their ERP.
After five years with their first B2B e-commerce platform, they decided to migrate to the new LogiCommerce platform LogiCommerce improve the user experience, revamp the design, and improve product information with details about the different options and variations for each model in terms of finishes and measurements.
Strategy and services
Salgar has a B2B e-commerce platform that perfectly meets the requirements of its customers and agents. The functionalities and connection with its ERP work flawlessly. With this new project, the following improvements have been made:
- New option for B2B customers that allows them to upload orders via Excel.
- Bringing physical points of sale closer to their individual customers.
- Check-out update, now with 3 steps.
- Design update and functionality improvement.
- Improvement of product information with details on the different options and variations for each model in terms of finishes and measurements.
Objectives achieved
- Offer your customers a comprehensive work tool
- Adaptation to the requirements and needs of your customers and agents
- Increase in turnover
- Addition of a new way to process orders, view invoices, and access technical information about your products
- Optimization of internal resources and time savings in low-value tasks
- Improving the user experience
From the very beginning, Trilogi our needs and offered us a high-quality solution.
Why did you choose Trilogi?
Before working with Trilogi website was more like a PDF, with no usability or good customer experience. There was no information about who we were or what we could offer our customers.
Knowing that this was a problem and that our website should be the digital reflection of the company, we contacted Trilogi. From the outset, they listened to our needs and proposed a high-quality solution. Their track record, extensive knowledge of e-commerce, and experience in developing complex projects were also reasons that led us to work with them and entrust them with our project five years ago.
This has now led us to also migrate to Trilogi improve the platform, along with enhancing the user experience, adapting the design to current market trends, promoting images of our products, refining the individual user experience, and providing the information necessary to choose our products and quickly reach one of our physical points of sale. We also provide the point of sale with information about customers interested in our products so that they can contact them and finalize the sale. Another important point has been to improve product information with details about the different options and variations for each model in terms of finishes and sizes.
Why did you choose the LogiCommerce platform LogiCommerce your B2B project?
LogiCommerce offeredLogiCommerce the customized solution we needed. Our main challenge was to have a B2B e-commerce platform with customizations for different markets and customers and with an immediate connection to our ERP.
The platform's ease of use, which is very intuitive and easy to manage, was also one of the reasons that stood out to us when we considered migration and the possibility of having this improved platform with new features.
Since you started working with Trilogi LogiCommerce, what goals have you achieved and what improvements have you seen? What do you hope to achieve now after the migration?
Our main goal when launching the website was to show who we are and what our products are in the digital world, as well as to offer our customers a comprehensive tool for working with Salgar.
We have managed to set up a B2B e-commerce platform that perfectly meets the requirements of our customers and agents. The functionalities and connection with our ERP system work flawlessly.
Since we launched this B2B e-commerce platform, we have offered our customers a new way to place orders, view invoices, and access technical information about our products. These tasks were previously handled by our Customer Service team, who struggled to respond immediately to customers due to the high volume of requests. This will free our team from these low-value tasks and give customers the ability to place orders and check invoices or technical documentation. We have taken advantage of the migration to implement some of the improvements we had been analyzing for some time. For now, we are going to see how they work and listen to user suggestions to continue with changes and improvements. So far, the feedback has been very positive.
What has been your experience working with Trilogi? Are you satisfied with the result?
In terms of our work experience, I would highlight the certainty that the result would meet our needs and that they understand and provide us with answers to every problem. We are very happy with the outcome of this complex project that we undertook a few years ago.
Would you recommend Trilogi LogiCommerce?
Yes, we would recommend both of them. Their transparency at all times and their ability to respond to problems were key to the success of the migration.