Ownat
Cotécnica is a leading manufacturer of dog and cat food, using natural ingredients and fresh meat. With more than 50 countries in its distribution portfolio, Cotécnica exports 70% of its production through specialized channels such as stores and veterinary clinics. With its Ownat brand, it made the leap to eCommerce, transforming its business model to offer a more comprehensive service to B2B and B2C customers.
The combination of strategic vision and the right partners, such as Trilogi enabled Cotécnica and Ownat to transform a traditional business model into a successful digital experience, optimizing processes and improving the customer experience.
Briefing
Before implementing its eCommerce platform, Cotécnica operated with a static website managed by third parties, which limited its autonomy to make changes and updates. In addition, they were looking for a solution that would efficiently integrate their dual business model, serving both distributors (B2B) and end consumers (B2C). This change was essential to manage an extensive catalog of 160 products and offer more direct and easier access to their offerings.
Strategy and services
Cotécnica selected Trilogi its technology partner after an exhaustive selection process. Trilogi experience Trilogi B2B and B2C projects, together with its recommendation of the LogiCommerce e-commerce platform, was key to the decision. LogiCommerce the project requirements, offering a stable, scalable platform with the ability to integrate multiple functionalities and add-ons for future needs.
The Trilogi team Trilogi ongoing support throughout the process, from assigning a Project Manager to training Cotécnica's internal team, facilitating the transition to the new platform.
Objectives achieved
Since implementing LogiCommerce Trilogi, Ownat has achieved:
- Autonomy in managing your website: You can now make changes and updates without relying on third parties.
- Operational stability: The platform operates without incident, ensuring a smooth experience for customers.
- Optimization of internal processes: Specific requested features, such as store location and dosing tools, have reduced the workload in departments such as administration.
- Internal approval of eCommerce: Initially, some departments were reluctant, but the efficiency demonstrated by the platform has exceeded their expectations.
Thanks to Trilogi have a stable and efficient platform that optimizes internal processes and meets the needs of our B2B and B2C customers.
When you decided to make the leap to B2C and B2B eCommerce, what led you to choose Trilogi LogiCommerce?
We had a static website managed by third parties, which limited our autonomy. We wanted something more flexible to manage our 160 products. We were also looking to integrate B2B and B2C into a single platform. Trilogi won Trilogi over with its experience in both models, and LogiCommerce offered LogiCommerce the functionality and scalability we needed.
How has your experience been working with Trilogi?
At first, it was complicated because we had to align several internal departments, such as logistics and accounting, which were not used to the digital environment. However, Trilogi assigned Trilogi a Project Manager who guided us through the entire process, offering training and ongoing support, which greatly facilitated the transition.
What would you highlight about LogiCommerce an e-commerce platform?
From a marketing perspective, I really value its stability. The platform is fast, functional, and orders are handled smoothly. It has also been easy to incorporate the specific features we needed, which has optimized our internal operations.
What have been the main achievements since the implementation of eCommerce?
We have significantly reduced the workload in several departments thanks to the features implemented. In addition, we have overcome internal resistance to eCommerce; it is now an indispensable tool for our business, and the objectives have been fully met.
Would you recommend Trilogi other companies?
Absolutely. Our experience with Trilogi been excellent, both in terms of implementation and ongoing support. And LogiCommerce has given LogiCommerce the stability and functionality we needed to grow in the digital world.