ONA Books
Ona Llibres is much more than a bookstore: it is a true cultural landmark in Catalonia. Founded in 1962, it has established itself as the House of Catalan Culture, offering the world's largest catalog of books, music, magazines, and games in Catalan. With more than 900 m² of physical space and over 500 annual activities, such as presentations, recitals, and book clubs, Ona not only sells books, but also actively promotes the Catalan language and culture from the heart of its community.
The new LogiCommerce eCommerce platform, together with a global digital marketing strategy, has enabled them to improve their visibility, profitability, autonomy, and efficiency, becoming a benchmark in the sale of books in Catalan.
Briefing
For years, Ona Llibres focused its activity on the physical channel, establishing itself as one of the most iconic bookstores in Catalonia. However, its online channel did not reflect this leadership: the digital store lacked structure, personalization, and visibility, which limited its profitability and growth. At a key moment of expansion, the company set itself an ambitious goal: to become the leading global retailer of books in Catalan.
The challenge for Trilogi to support this digital transformation in two ways: migrating to a powerful, flexible, and easy-to-manage eCommerce platform such as LogiCommerce, and designing a global digital marketing strategy that would boost customer acquisition, conversion, and loyalty. All this with a self-sufficient, scalable, and results-focused approach.
Strategy and services
Ona Llibres relied on Trilogi a strategic partner and LogiCommerce a technology platform to carry out its ambitious digital transformation. The goal was to build a profitable, scalable online channel aligned with the brand's mission: to promote Catalan culture through the sale of books worldwide. The strategy was based on four fundamental pillars:
- Evolution of the digital channel: LogiCommerce a robust, intuitive, and customizable solution, ideal for structuring an extensive catalog and improving the user experience.
- Autonomy and efficiency: Thanks to the ease of use of the back office, the Ona team was able to manage the store without relying on technical profiles, gaining agility in the administration of content, users, shipments, and payments.
- Omnichannel digital marketing: A comprehensive strategy based on acquisition, personalization, and recovery was activated, with actions such as smart pop-ups, dynamic forms, and automated workflows on key dates.
- Expert support: The Trilogi team Trilogi ongoing advice, strategic vision, and adaptability, creating an environment of trust and long-term collaboration.
Objectives achieved
Thanks to the collaboration with Trilogi and the implementation of LogiCommerce, Ona Llibres has achieved tangible results when comparing the first Sant Jordi campaign after the migration with the previous one:
- +84% increase in form conversion rate: The acquisition strategy implemented, with personalized pop-ups and forms at key points on the site, multiplied the effectiveness of the digital channel.
- +56% of sales from lead generation actions: Automating and personalizing the user experience enabled anonymous visitors to be converted into actual customers.
- +12.26% new customers during the campaign: The buyer base was significantly expanded, meeting the goal of increasing the number of first-time customers.
- +30% increase in the reach of acquisition elements: Improved visibility and performance of strategic touchpoints in the funnel.
- +8% increase in average ticket size: The combination of personalization, cart recovery, and contextual marketing resulted in higher value per order.
Ona Llibres promotes Catalan culture with an ambitious and scalable digital strategy
What was the situation at Ona Llibres before collaborating with Trilogi?
Our digital presence was simply a showcase, with no structure or defined strategy. We had a huge catalog, but without categorization or SEO criteria, which made it difficult for users to find what they were looking for. We couldn't customize anything, and it wasn't profitable. We wanted to take a step forward and become a leading e-commerce site for the sale of books in Catalan worldwide.
What led you to choose Trilogi LogiCommerce your partner and platform?
We needed a solid partner to help us scale the business professionally. We trusted Trilogi the start, not only because of the technology they could offer us, but also because of their advisory skills and proactivity. They constantly provided us with ideas and offered us a solution like LogiCommerce, which allows us to grow and adapt without relying on an internal technical team.
What would you highlight about using LogiCommerce your day-to-day work?
Its ease of use. Its back office is very intuitive and allows us to manage the website, users, payment methods, shipping... everything, without the need for technical knowledge. With basic training, the team can be completely self-sufficient. This has made our daily work much more agile.
What added value has the Trilogi team brought you?
In addition to the technology, the most important thing has been the team behind it. They have supported us at all times with their experience, approachability, and strategic vision. They have given us confidence, especially in times of change such as migration between platforms, which always generate doubts. Thanks to their support, the process was smooth and frictionless.
Why would you recommend working with Trilogi?
Because they understand the business, they proactively advise you, and they are made up of professionals who are experts in the sector. With them, we have managed to make a leap in quality, not only on a technical level, but across our entire digital strategy. Without a doubt, they are a trusted partner for any brand that wants to grow in the online environment.