My Sweet Step
Mysweetstep.com is a company founded with the aim of becoming a benchmark in the children's footwear sector. We want to offer our customers the highest quality children's footwear and the latest trends, always from the best brands specializing in footwear for the youngest members of the family.
Triple-digit growth compared to previous years thanks to the new platform and marketing
Briefing
My Sweet Step contacted Trilogi create an online store for children's footwear. They wanted a system that was easy to use but robust and highly scalable. They ruled out other better-known and cheaper platforms that had major shortcomings, especially in terms of graphic design. From the outset of the project, they sought advice from their Project Manager and hired Trilogi marketing services Trilogi achieve positioning and results as quickly as possible.
Strategy and services
For Mysweetstep.com, we used one of our responsive wireframes, optimized for SEO and optimal structure. In addition, during the design phase, the marketing department was involved in optimizing the usability of the eShop by applying industry best practices and considering the mobile version, as it accounts for 80% of traffic in this sector.
Modules
- Pop-Up Email Capture.
- Trusted Shops Verified page and product reviews
- Exit Pop-Up
- Banner Design
- SEO, SEM, and social media marketing services
- WhatsApp integration
- Abandoned cart management
- Advanced Live Chat
Objectives achieved
- A 132% increase in sales compared to the previous year
- A 138% increase in the number of orders compared to the previous year
- A 5% increase in the average basket value compared to the previous year
- A 140% increase in the conversion rate compared to the previous year
An agency with 20 years of experience and many prestigious clients in the fashion and footwear industry, which gave us a great deal of confidence.
Why did you choose Trilogi?
We evaluated WooCommerce, Prestashop, Shopify, Vtex, and Magento, and without a doubt, LogiCommerce is the best platform we analyzed in terms of functionality and usability (Front), as well as performance and ease of use (Back Office). They also offered us a complete service, both in terms of the platform and as a marketing agency.
What solutions did Trilogi provide?
An agency with 20 years of experience and many leading clients in the fashion and footwear sector, theyinspired a lot of confidence in us, as they understood our business model and were proactive in proposing improvements and additional functionality.
Theyalso provided us with a multidisciplinary marketing team that gave us solutions and more than covered all our needs.
Was it easy to work with Trilogi?
Very easy. We felt like part of a great team at all times. Our Project Manager accompanied and advised us throughout the entire process of analysis, design, training, configuration, and implementation. Before we knew it, we were uploading our catalog and selling.
They met the agreed implementation deadlines, which was very important as we had purchased footwear and needed to put it on sale on time, otherwise we would have incurred significant losses.
How did you solve the technological problems?
We didn't have any problems. The platform is hosted on Amazon Web Services (AWS) and has worked perfectly since day one, even during traffic peaks such as sales or Black Friday. They integrated with the virtual POS we contracted without us having to do anything, just like with PayPal.
Are you satisfied with the result?
Very much so. With the benefit of hindsight, we are convinced that we made the best choice, and sales continue to grow month after month. It's a sector where you can't relax and think that everything is done, but TLG Commerce also makes sure we don't get complacent, proposing new modules or features to make our work easier and more efficient and make us more competitive.