Carmina Shoemaker
Carmina Shoemaker was founded in 1997 in Inca, Mallorca. Known as one of the best handmade shoe brands in the world, Carmina Shoemaker now has more than 20 points of sale worldwide. In 2015, they opened their first online store with Trilogi, and since then they have relied on LogiCommerce. Together, we have developed new projects such as the 3D Customizer, which has been very well received by consumers.
The aim of this project was to offer Carmina's customers the best shopping experience on the market with a powerful 3D customizer.
Briefing
Carmina Shoemaker's main objective was to coordinate all the information about the different options and variations for each model in order to visually represent all the possibilities that a customer could select when customizing their own shoe using the 3D Customizer. They also wanted to optimize it as much as possible for mobile devices and fine-tune it to the user experience so that customers could visually follow the changes applied during the shoe customization process at all times.
They already had a 2D Customizer, but they wanted to expand the features and possibilities across different models to make the shoes look much more realistic, creating immersive 3D experiences where customers could customize their shoes with greater precision and detail.
Strategy and services
The project was carried out in close collaboration with Carmina Shoemaker and Threedium, addressing even the smallest details of the shoe to ensure that the result was as expected. All possible options within each model had to be programmed, taking into account that there are hundreds of values for each option and that, when combined, there are billions of variations that we had to identify and design.
Trilogi Threedium's API connections to ensure that all the features already available in the previous 2D configurator were applied to the 3D model. Therefore, this connection between LogiCommerce Threedium via the API was made by Trilogi.
Objectives achieved
- Improve the customer shopping experience
- Project the high quality of the shoe design through the 3D Customizer
- Enhance the omnichannel experience in physical stores with the 3D Customizer
- Achieve a higher level of personalization
- Increase sales
Technical specifications
- Constraint system
- URL sharing system
- Wishlist System
- Single-color system
- Mobile solution system
We have increased annual sales by 25% with the implementation of the 3D customizer in LogiCommerce.
What were the main reasons that led you to place your trust in Trilogi?
We have now been working with Trilogi for over seven years. Without a doubt, their 22 years of experience in the e-commerce sector, their extensive knowledge in the development and implementation of online stores, and their great professionalism in creating high-quality solutions, which have even exceeded our expectations, were the main reasons that led us to trust Trilogi this ambitious project.
Great, very satisfied. We know that not everyone is capable of integratinga Personalizer of this caliber, Trilogi they have been able to do so without any problems. They have become true experts, and that was essential for us, as it was necessary to understand the product perfectly in order to work with it and the infinite possibilities that exist.
Do you think LogiCommerce software LogiCommerce facilitated the integration of the 3D Customizer?
We were very clear that not just any software would be capable of integrating a 3D Customizer like the one we had in mind from the beginning. Without a doubt, LogiCommerce lived up to the quality of our product. You can see the difference in the results when someone works from experience and professionalism.
Have you noticed an increase in sales since implementing the 3D Customizer?
Since implementing the new Customizer, the conversion rate has increased, especially on desktop, by 100%, and on mobile by 10%. Overall, there has been a 25% increase in annual sales.
Are you satisfied with the result?
"Proud would be the word." We are very happy with the result. We know it was a very complex project, and yet it has managed to convey the quality of the shoe through the screen, and that has helped us offer our customers such a personalized shopping experience that, today, they would surely not find in any other Customizer.
Would you recommend Trilogi?
Without a doubt. Trilogi collaboration Trilogi this project has been essential in achieving the results we have today. The level of perfection with which you can visualize the shoe is very powerful. There is no other customizer with the level of options that we have. It is the most comprehensive and complex project we have done to date.