B2B e-commerce platforms in Spain: which one to choose? Everything you need to know, right here.
Business-to-business (B2B) online commerce is growing very quickly, even faster than business-to-consumer (B2C) sales. More and more companies are digitizing their B2B sales to become more efficient, reduce costs, and adapt to their customers.
If you already sell online and want to start selling to other companies as well, or if you already have a B2B channel and want to improve, the most important thing is to have a business-to-business e-commerce platform that is well suited to this type of sales.
At Trilogi, we help you choose the best B2B platform for your business. We analyze the most prominent options on the market so you can find the one that best suits your goals and your customers' needs.
Best solutions for online B2B sales
The best B2B eCommerce platform is not the most popular one, but the one that best suits your business and your customers. Assess your needs, define your priorities, and choose a flexible, scalable, and customer-centric solution. With a powerful tool and the right support, you will be ready to grow without limits.
Choosing the best solution for online B2B sales is key to growing, selling better, and giving your customers a good experience. Here's what to consider:
Choosing the best solution for online B2B sales is more than just a technological decision: it is a strategic investment. It is not just about selling more, but about selling better and creating lasting relationships with your customers. Assess your needs, define your goals, and choose a platform that is ready to accompany you on your journey. Here are the key factors to consider when choosing your B2B e-commerce solution:
Hosting and security: protect your store and your customers' trust
Your platform must have robust hosting services, constant updates, and security certificates that ensure data protection and regulatory compliance (such as PCI DSS or PSD2). A sense of security is essential, especially when it comes to large-volume purchases.
Payment features: flexibility and trust at checkout
A good B2B solution allows you to offer multiple payment methods (bank transfers, account credit, installment payments) and automatically apply personalized discounts. The payment process must be fast, secure, and tailored to each customer. This not only improves conversion, but also strengthens the business relationship.
Integrations: connect all your systems to operate seamlessly
Look for a platform that easily integrates with your billing, ERP, CRM, inventory, or accounting tools. Centralizing data and automating processes reduces errors, improves efficiency, and gives you a comprehensive view of your entire business in a single dashboard.
Personalization: tailor the experience to each B2B customer
B2B buyers expect tailored experiences: specific prices, customized products, access to previous orders, and unique payment terms. The platform should allow you to customize both your storefront interface and the business logic behind every interaction, from the catalog to checkout.
Technical support: never be without help when you need it most
Good support makes all the difference. Make sure the solution you choose offers responsive, specialized technical support, both to resolve incidents and to assist you at key moments such as integrations or operational changes.
Centralized, actionable data: make informed decisions
An efficient platform should bring together all your customer, order, and catalog information in one place. This not only improves internal management, but also allows you to offer more personalized and efficient experiences based on real data.
24/7 self-service and order management: convenience for your customers
Self-service is a key feature: it allows customers to place orders, access negotiated terms, repeat purchases, and manage their accounts at any time. B2B buyers often prefer this method to contacting a sales representative.
True omnichannel: consistent presence across all touchpoints
Your solution must enable an integrated presence across all relevant channels: web, email, marketplaces, physical stores, or social media. Customers must be able to interact with you wherever they want, without friction or inconsistencies in their experience.
Logistics and inventory: delivery promises that are kept
The platform must offer features to manage inventory in real time, adapt delivery conditions per customer, integrate with your logistics operator, or even automate shipments through APIs or logistics partners (3PL). Agile logistics are essential to maintaining customer satisfaction.
If you are looking for a solution for your B2B business, Trilogi presents some of the best platforms available, with their advantages and disadvantages, to help you make the best decision.
LogiCommerce
LogiCommerce is presented as an advanced B2B eCommerce solution, specifically designed to meet the needs of wholesale companies. Its value proposition is based on offering a high degree of customization, operational efficiency, and total control over the purchasing process.
Thanks to its modular approach and its ability to integrate with external systems such as ERP, CRM, or accounting platforms, LogiCommerce allows you to automate critical flows and ensure smooth operations. Its flexibility facilitates the creation of customized experiences, adapted to each customer, channel, or market, and offers specific tools for sales representatives, recurring purchases, personalized catalog management, and unique commercial conditions. All this makes LogiCommerce a comprehensive solution for companies looking to boost their B2B digital channel with efficiency, control, and scalability.
Below, we analyze its main advantages and disadvantages to help you decide if it is the right option for your business.
Advantages of LogiCommerce
Unified platform for B2B and B2C: Manage all your channels—B2B and B2C—from a single environment. LogiCommerce allows you to operate both business models simultaneously without the need to duplicate structures, maintaining brand consistency, operational efficiency, and savings in technology costs.
Advanced customization of catalogs, prices, and rates: Create personalized shopping experiences by customer, group, or geographic area. You can display specific products, apply unique commercial conditions, set volume pricing, and tailor the offer to the specific needs of each account, which is essential in the B2B environment.
Multi-shipment and multi-warehouse logistics: LogiCommerce allows you to split an order into multiple shipments based on stock, warehouses, or delivery times. It also integrates with national and international carriers, ensuring agile and efficient logistics to meet demanding B2B standards.
Headless architecture for maximum flexibility: Thanks to its headless architecture, it allows for the development of fully customized frontends on any channel (web, app, marketplace) without limiting the functionality of the system. This is a key advantage for companies seeking to stand out with differentiated and scalable user experiences.
Seamless integration with external systems: The platform easily connects with your management tools (ERP, CRM, accounting, logistics), allowing you to automate key processes and centralize information in real time. This ensures more efficient and consistent management across the entire organization.
Access and control for sales agents: Sales agents can generate orders directly on behalf of their customers, ideal for telephone orders or personalized management. This facilitates direct sales and ensures that no business opportunities are missed.
Disadvantages of LogiCommerce
Initial learning curve for complex projects: Due to its wide range of advanced features and its modular, headless approach, LogiCommerce may require a higher initial investment in training and configuration than simpler platforms.
Dependence on external integrations: Although LogiCommerce stands out for its ability to integrate with ERP, CRM, and other management tools, this advantage also implies a certain dependence on technology partners or internal resources to execute these integrations correctly.
Shopify Plus
Shopify Plus has evolved beyond its B2C focus to become a robust solution for B2B businesses as well. With features designed for companies that sell wholesale, this platform allows you to scale sales, centralize operations, and offer a digital experience that is both agile and personalized. However, like any advanced tool, it also presents certain challenges that should be considered before implementing it.
Below, we present a balanced analysis of what Shopify Plus can offer (and what it might require) for your B2B eCommerce strategy.
Benefits of Shopify Plus
Hybrid B2C + B2B platform from a single dashboard: Shopify Plus allows you to manage your direct-to-consumer and B2B channels in the same admin environment. This facilitates operational control, inventory visibility, and brand consistency without the need for multiple platforms.
Full checkout customization and customer-specific pricing: With Shopify Functions, you can logically tailor your checkout process for each B2B segment: specific pricing, credit terms, discount rules, and more. All without compromising efficiency or resorting to complex external developments.
Self-service for B2B buyers: The system allows customers to self-manage their orders 24 hours a day, with access to history, quick repurchase, and personalized conditions.
Integration with ERP and advanced logistics: Shopify Plus facilitates integrations with ERP systems and logistics operators (3PL), allowing you to automate orders, shipments, billing, and update inventories in real time from multiple warehouses.
High scalability and proven performance: Shopify Plus handles high-volume transactions and offers a highly recognizable checkout experience for users. Major brands manage thousands of wholesale orders seamlessly thanks to the platform's stability and power.
Checkout Customization: With Shopify Plus, you can fully customize the checkout to suit each customer, channel, or market, improving conversion and offering a truly tailored B2B shopping experience.
Disadvantages of Shopify Plus
High cost for small businesses: Shopify Plus is geared toward growing or established brands, so its base price can be a barrier to entry for SMEs or early-stage B2B businesses. It is a powerful platform, but not always cost-effective if sales volume is low. That's why it's important to calculate the TCO before making a decision. This is something that a Shopify agency like Trilogi can do for you.
Transaction fees: Although Shopify Plus significantly reduces transaction fees compared to standard plans, these fees do not disappear completely if you use external payment gateways such as Stripe, Redsys, or PayPal.
PrestaShop
PrestaShop is an open-source platform for creating online stores. It stands out for its ease of use, attractive design, and extensive customization options with templates and modules. It is an excellent option for getting started in the world of eCommerce.
Advantages of PrestaShop
Advanced customization of design and features: PrestaShop allows you to adapt both the visual appearance and the functions of your eCommerce site to the needs of each business, either through direct programming or by using available modules.
Native B2B features without the need for modules: Offers options such as custom pricing, wholesale customer management, and discount control directly from the dashboard, without the need to add external extensions.
Complete hosting freedom: As an open-source platform, you can host your store on the server of your choice, giving you greater flexibility over performance, security, and operating costs.
Large ecosystem of modules and plugins: It has an official store full of free and paid modules that allow you to expand specific functionalities, from B2B order management to integration with ERPs.
Active community and abundant resources: Thousands of developers and users share solutions, tutorials, and support in forums and networks, facilitating problem solving and continuous learning.
Professional support available: If you need specialized help, you can hire official PrestaShop technical support or a PrestaShop agency such as Trilogi to ensure the stability of your store and accelerate its growth.
Disadvantages of PrestaShop
Ongoing technical maintenance: As an open-source platform, PrestaShop requires ongoing technical maintenance, including system and module updates, which can involve additional time, resources, and specialized oversight to ensure the stability and security of the eCommerce site.
Need for additional modules: To access many advanced features, especially in B2B environments, PrestaShop often requires the installation of additional modules, which can increase technical complexity, make maintenance more difficult, and raise operating costs as the project scales.
commercetools
commercetools is a modern and adaptable eCommerce platform that allows you to separate the design from the internal system, making it easy to create customized online stores. Thanks to its use of APIs, it is ideal for companies that want to grow and manage their digital store with flexibility and efficiency.
Advantages of commercetools
Composable architecture for total customization: commercetools is based on a composable commerce architecture, allowing every stage of the B2B purchasing process—from catalog and pricing to shipping conditions—to be customized according to the needs of each customer, channel, or business unit.
Automation of complex processes: The platform reduces the operational burden by automating intensive tasks such as budget management, orders, inventory, and billing. This improves internal efficiency and accelerates sales cycles.
Advanced catalog management and segmented pricing: You can create specific catalogs and pricing rules for different business units or customers, define granular permissions, and simplify quoting processes in complex B2B environments.
Omnichannel capabilities and customer personalization: commercetools facilitates consistent experiences across all channels—web, mobile, marketplaces, etc.—and enables the delivery of personalized recommendations and content based on the B2B buyer profile.
Seamless international scalability: The platform supports multiple languages, currencies, and brands from a single infrastructure, making it an ideal choice for companies looking to expand globally without adding operational complexity.
Expansion to new business models (D2C and B2B2C): With commercetools, you can centralize all your digital commerce operations and easily add models such as direct-to-consumer (D2C) or B2B2C, maintaining an integrated experience for each segment.
Disadvantages of commercetools
Designed for enterprise-level companies: The cost of licensing, infrastructure, development, and integration can be significantly higher than other more accessible platforms.
Fewer preconfigured integrations: Although commercetools offers key integrations for payments, CMS, and ERP systems, its modular and highly customizable approach means that many integrations must be developed or adapted manually.
SAP Hybris
Hybris is an e-commerce solution designed for B2B and B2C companies. It allows you to create customized online stores, manage all sales channels from a single platform, and easily connect with other SAP systems for a complete view of your business.
Advantages of SAP Hybris
Native and robust omnichannel platform: SAP Hybris enables you to deliver a unified customer experience across multiple channels: web, mobile, POS, call centers, social media, marketplaces, and more. This is essential in B2B environments where buyers interact through different channels during the purchasing cycle.
Advanced specialization in complex B2B models: Unlike other platforms adapted from B2C, SAP Hybris is designed to support B2B scenarios from the ground up: it includes corporate account management, customized pricing structures, role management, approval processes, volume ordering, and subscriptions.
High scalability for large-scale projects: This solution is designed for companies that manage large catalogs, multiple divisions, or have an international presence. It is ideal for companies that operate with multiple business units or parallel channels (B2B, B2C, and B2B2C) within the same infrastructure.
Powerful integration with the SAP ecosystem: Being directly connected to other products in the SAP environment, such as ERP, CRM, or financial systems, facilitates smooth data management, process automation, and a centralized view of the customer and the operation.
Advanced business functions: Includes tools such as sales force automation, commercial performance management, customer financial management, recurring orders, and subscriptions, enabling in-depth digitization and optimization of B2B operations.
Internationalization and multisite from the core: Manage multiple brands, currencies, languages, and catalogs from a single platform. This facilitates global expansion and centralized control of operations, which is crucial in B2B projects with international reach.
Disadvantages of Hybris
High cost of licenses and services: SAP Hybris requires a significant investment in licenses, implementation, and support, making it unaffordable for small and medium-sized businesses.
End-of-life (EOL) migrations: When support for certain versions ends, it is necessary to migrate to new ones, which entails additional costs and possible technical complications.
BigCommerce
BigCommerce is an e-commerce platform that allows you to create and manage online stores professionally, with advanced tools for managing sales, products, and integrations across different channels.
Thanks to its headless approach, advanced customer management tools, catalogs, budgets, and payments, and its ability to scale across multiple markets and languages, BigCommerce allows you to create online stores that combine ease of use with robust features that simplify complex operational processes, from repurchasing to invoice management and roles within corporate accounts.
Advantages of BigCommerce
Customized pricing per customer and advanced price lists: Allows you to define specific prices down to the SKU level based on customer group, applying volume discounts and automated promotions, ideal for complex commercial structures.
Simplified repurchase and order management features: Customers can repeat previous orders with a single click and manage their entire history from an intuitive buyer portal, reducing friction in the purchasing process.
Full control over payment methods and user permissions: You can customize which payment methods each customer sees and set roles and permissions within corporate accounts to reflect real approval hierarchies and workflows.
Integrated quote request: Buyers can fill their cart and automatically request a personalized quote before confirming their order, adapting to longer, more consultative purchasing processes.
Online billing portal: Includes an integrated solution that allows customers to view, manage, and pay their bills directly and securely, with multiple payment options available.
Headless architecture and global scalability: BigCommerce allows you to decouple the frontend from the backend (headless commerce) and easily scale across multiple countries, currencies, and languages, facilitating agile and highly customized expansion.
Disadvantages of BigCommerce
High cost of visual customization: Although BigCommerce offers a good selection of themes, premium designs tend to be expensive, and customizing advanced aspects of the frontend—such as the home page or specific sections—may require developers and increase the overall budget.
Annual sales limits based on the plan you sign up for: BigCommerce imposes an annual online sales limit per plan, which means that if your business grows quickly, you will be forced to upgrade to a higher plan with a higher monthly cost, even if you don't need any new features.
Adobe Commerce (formerly Magento)
Adobe Commerce (formerly Magento Commerce) is a robust and flexible platform designed for B2B companies looking to digitize and scale their sales. It allows you to create personalized shopping experiences, manage complex business accounts, and automate key processes such as quotes, orders, and payments.
Its main strength lies in offering advanced tools for B2B commerce, such as customer catalogs, approval workflows, self-service portals, and assisted sales. All of this is managed from a single platform, ideal for operating both in B2B and B2C with efficiency and consistency.
Advantages of Adobe Commerce
Customized catalogs and prices per customer: Adobe Commerce allows you to define specific price lists and catalogs for each business account, ensuring that each customer sees only the products and contractual terms agreed upon.
Advanced self-service portal for B2B customers: Provides buyers with a comprehensive dashboard from which they can manage orders, quotes, invoices, returns, credits, and users, reducing operational overhead and improving customer autonomy.
Complex business account management: Supports advanced hierarchical structures: customers can set up accounts with multiple buyers, differentiated roles, purchasing groups, and branches, faithfully replicating their internal processes.
Efficient and repetitive purchasing flows: Facilitate repurchasing and restocking with features such as quick SKU ordering, frequent product request lists, and one-click ordering, optimizing customer time with every purchase.
Assisted sales and commercial negotiation tools: Sales representatives can log in as the customer (with prior consent) to create quotes, explain product configurations, or resolve incidents, promoting personalized and proactive customer service.
Unified platform for B2B and B2C: Adobe Commerce allows you to operate both models from the same interface, sharing resources and offering differentiated experiences depending on the type of customer, which reduces costs and simplifies omnichannel management.
Disadvantages of Adobe Commerce
Requires technical expertise for full configuration: Although it is an open-source platform, its configuration and customization can be complex, especially in B2B environments. To leverage its full potential, you need a team with advanced knowledge of eCommerce development and architecture.
Key extensions with additional costs: Adobe Commerce offers an extensive marketplace of extensions, but the most advanced features are usually paid, either in the form of a single license or a subscription. This can significantly increase the total cost of the platform as the business grows and requires more sophisticated integrations.
VTEX
VTEX is a digital commerce platform recognized for its focus on unified commerce, ideal for B2B companies looking to scale complex operations with speed and flexibility. Thanks to its cloud architecture, its ability to manage multiple channels, brands, and business models from a single environment, and its native features for corporate sales, VTEX has positioned itself as one of the most comprehensive solutions on the market for demanding B2B environments.
From personalized pricing and segmented catalogs to self-service features, VTEX enables manufacturers, distributors, and wholesalers to offer efficient and personalized shopping experiences while maintaining complete control over logistics, financial, and commercial processes.
Advantages of VTEX
Unified B2B, B2C, and marketplace commerce: VTEX allows you to operate multiple business models (B2B, B2C, B2B2C, and marketplaces) on a single platform, facilitating centralized management of channels, catalogs, and operations without duplication of effort.
Customized catalogs and prices by customer or channel: You can define specific rules for product visibility, differentiated prices, volume discounts, and unique payment terms based on the customer or business group, reflecting the realities of B2B.
Corporate customer shopping portal: VTEX offers a self-service experience for business buyers, including features such as quick repurchase, order history, personalized quotes, and multiple user profiles under a single account.
Complex order approval and management workflows: The platform allows you to configure purchase approval workflows, multiple roles within business accounts, and validation rules before confirming orders, replicating real B2B company structures.
Native integration with ERP tools and external systems: VTEX easily connects with ERP systems, CRM, payment gateways, and logistics operators, facilitating complete automation of the purchasing and after-sales process.
Scalable SaaS infrastructure with no need for manual updates: As a cloud-native solution, VTEX updates automatically and offers high availability, performance, and security, without the technical team having to worry about installing or maintaining the platform's core.
Disadvantages of VTEX
High costs if you don't manage a high sales volume: VTEX is a robust and scalable platform, but its total cost can be high compared to other alternatives. In addition to the initial implementation costs, there are monthly fees and transaction fees, which can affect profitability if you don't manage a high sales volume.
Dependence on technical support: Although VTEX offers specialized support, many important adjustments require technical or support team intervention, which can limit business autonomy and cause delays in implementing improvements or urgent solutions that are more common in smaller businesses.
Sana Commerce
Sana Commerce is a B2B e-commerce platform designed specifically for manufacturers, distributors, and wholesalers who need efficiency, accuracy, and a frictionless shopping experience. Its main advantage is direct integration with ERP systems such as Microsoft Dynamics and SAP.
This solution allows B2B companies to digitize their sales without losing the commercial logic specific to the sector: from personalized prices and volume discounts to customer-specific catalogs and 24/7 self-service. All with a clear vision: to improve customer relationships while reducing costs and operational complexities.
Advantages of Sana Commerce
Native integration with ERP (SAP and Microsoft Dynamics): All business logic—pricing, conditions, inventory, and customers—is managed directly from the ERP, avoiding data duplication and ensuring maximum operational accuracy.
Customized prices and complex discounts in real time: Sana automatically reflects customer-specific prices, volume discounts, and commercial conditions in the online store, as defined in the ERP.
Always up-to-date information: Thanks to the real-time connection with the ERP, customers can view inventory, availability, shipping conditions, and order statuses that are always accurate and up-to-date.
24/7 self-service portal for customers: Your customers can view invoices, place orders, repeat purchases, manage returns, and access all their information from a portal available at any time.
Reduced technical and operational costs: By eliminating the need to replicate databases or synchronize multiple systems, Sana significantly reduces maintenance costs and the technical complexity of the eCommerce ecosystem.
Platform ready to scale across markets and regions: With preconfigured features for international expansion, Sana enables agile growth in new territories without the need for major additional development.
Disadvantages of Sana Commerce
Complex pricing structure and subject to ERP: Sana Commerce offers a powerful and specialized solution, but its pricing structure can be difficult to anticipate. Costs vary depending on the plan, ERP integrations (such as SAP or Microsoft Dynamics), and add-ons required. This requires careful evaluation to ensure that the investment is aligned with the expected return.
Initial customization with learning curve: Although Sana Commerce Cloud comes with a functional template from the start, achieving full customization can take time and effort, especially if the team is unfamiliar with ERP platforms such as Dynamics 365. However, once configured, the solution offers a stable and scalable experience.
Still have questions? We answer the most common questions that arise during this decision-making process.
There is no single platform that is best for all businesses. The ideal choice will depend on the size of your company, your budget, the complexity of your processes, and the level of customization you need. Some of the most prominent platforms in Spain are Shopify Plus, LogiCommerce, and PrestaShop.
B2B platforms must offer key features such as: personalized catalogs and pricing, corporate account management, self-service ordering, ERP integration, real-time inventory management, multiple payment methods, and advanced logistics options.
Yes, platforms such as Shopify Plus or LogiCommerce allow you to manage B2B and B2C channels from the same environment, customizing prices, products, and experiences according to the type of customer.
In B2B eCommerce, transactions are often more complex: they include negotiated prices, high purchase volumes, multiple users per account, specific payment terms, and approval workflows. In contrast, in B2C, purchases are simpler, more straightforward, and focused on the end consumer experience.
Digitizing B2B sales allows you to automate processes, reduce errors, improve operational efficiency, and offer customers a faster, more personalized shopping experience that is available 24/7. It also facilitates business scalability and expansion into new markets.
Among the most common mistakes are: failing to tailor the experience to B2B customers, using a platform designed only for B2C, failing to properly integrate ERP or internal systems, and underestimating the importance of self-service and personalization in the purchasing process.
TCO (Total Cost of Ownership) is a fundamental concept when choosing a B2B e-commerce platform. It is not just about the initial price of the tool, but the set of direct and indirect costs that a company will have to bear over time: licenses, development, integrations, maintenance, updates, infrastructure, support, and training.
In the B2B environment, where platforms must adapt to complex commercial structures, customized processes, and integrations with systems such as ERP or CRM, correctly evaluating the TCO avoids surprises and ensures a profitable investment in the long term. A platform that seems inexpensive at first may turn out to be more costly if it requires constant development, external modules, or ongoing technical support. That's why choosing the best B2B solution is not just a question of price, but of efficiency and operational sustainability.
Launching or scaling an online B2B sales channel requires much more than choosing a good platform. It is essential to understand the particularities of the B2B model: complex pricing structures, ERP integrations, approval flows, volume orders, and repurchase processes. This is where a specialized agency like Trilogi makes a difference.
With a focus on B2B solutions, Trilogi not only helps you select the right technology, but also designs a strategy tailored to your processes, customers, and business objectives. From technical implementation to conversion optimization, integration with your internal systems, and personalization of the shopping experience, having an expert partner ensures that every technical decision is aligned with real business results.
In addition, Trilogi is an official agency for leading platforms such as Shopify Plus, LogiCommerce, and PrestaShop, which guarantees direct access to support, best practices, and tailor-made solutions for companies that want to grow in a solid, efficient, and scalable way in the B2B digital channel.
