E-COMMERCE AND FASHION

OCTOBER 10, BARCELONA

Wednesday, October 10, 2018
from 5:00 p.m. to 8:30 p.m.

ESPACIO VIVO AILAIC
Passatge d’Utset, 14, 08013 BCN

Limited places available
Don't miss out on this opportunity!

FASHION E-COMMERCE: WHAT'S NEXT?

The main objective is to reflect on the future of eCommerce in the fashion sector, which is increasingly dynamic and changing. There are many issues on the table that we will try to analyze: the keys and future trends in the sector.
Does the physical store still make sense? What can we sell in a multi-brand or single-brand environment? How can digitization increase customer loyalty? What pricing strategy should be followed? Are B2B and B2C compatible?

Contributors

Our collaborators will talk to us about their experience in eCommerce in the fashion sector. About how they have incorporated digitalization to meet the demands of new consumers and how they have improved the performance of their businesses. Where are we headed?

Carla Lladó

Host

Pilar Riaño

Director at Modaes.es / Cinnamon News

Sunday Barrachina

Business Development Advisor for fashion/retail companies
and Managing Director

Màrius Rossell

Founder and CEO
at TLG Commerce

Pau Lepage

Digital Marketing Manager
at TLG Commerce

Francisco Lobo

Sales at
Emred
(Sales Manager)

Llorenç Palomas

Innovation & Growth
on Doofinder

Francesc Xavier Berjano

Founder and CEO
at Mediterranean Consulting

Juan Macías

CEO at QaShops

Jaime Gil

Founder and CEO
at Brutalzapas

Santi Medina

Ecommerce Manager
at Anna Mora

Daniela De Simone

Sales and Marketing Management
at Surkana

Xavier Alomar

, Advisor at Sita Murt

Miquel Martorell

E-commerce & Marketing Manager
at Carmina Shoemaker

Wednesday,October 10
From5:00 p.m. to 8:30 p.m.

Come to ESPACIO VIVO AILAIC
Passatge d’Utset, 14, 08013 BCN

Places are limited, so
Sign up now!

Program

The only in-person event in Barcelona where we will discuss how eCommerce is evolving in the fashion industry, how you can improve your project, and work on digital marketing strategies for your eCommerce business.

Event presented and hosted by Carla Lladó

4:30 p.m. – 5:00 p.m.: Welcome reception for attendees

5:00 p.m. – 5:10 p.m.: Welcome

5:10 p.m. – 5:30 p.m.: Presentation: Facts & Figures on Fashion eCommerce.Pilar Riaño, Modaes.es

5:30 p.m. – 6:15 p.m.: Round table: Multi-brand vs. Single-brand, strengths and weaknesses in an omnichannel environment.Debate moderated by Pau Lepage, head of the Online Marketing department at TLG Commerce.

6:15 p.m. – 6:35 p.m.: Presentation: Fashion commerce: Behind the scenes. Domingo Barrachina

6:35 p.m. – 6:55 p.m.: Elevator pitch: Four problems, four solutions in fashion eCommerce

Problem 1: How can I create personalized campaigns for customers to sell more?Francisco Lobo, Emred (Sales Manager)
Problem 2: What can I do to help customers find what they are looking for and thus sell more?Llorenç Palomas, Doofinder
Problem 3 : How can I sell on marketplaces and thus sell more? Juan Macías, QaShops
Problem 4: How can I centralize my product information and sell more?Francesc Xavier Berjano, Mediterranean Consulting (PIM)

6:55 p.m. – 7:40 p.m.: Round table: B2B vs. B2C, complementary or incompatible businesses?Debate moderated by Pau Lepage, head of the Online Marketing department at TLG Commerce.

7:40 p.m. – 8:00 p.m.: Presentation: eChina: the path to eCommerce. Màrius Rossell, CEO of TLG Commerce

8:00 p.m. – 8:05 p.m.: Closing ceremony

8:05 p.m. – 9:00 p.m.: Final networking cocktail reception

FREE EVENT ON E-COMMERCE AND FASHION

FASHION E-COMMERCE: WHAT'S NEXT?