Yerse
A family business founded in 1964, it remains a benchmark in knitwear today. The brand's principle is to convey fashion and quality above all else, and this has remained unchanged since its inception. At the same time, Yerse is committed to sustainability by introducing textures and materials that are environmentally friendly and promote people's well-being.
Yerse operates in the European, US, Asian, and Australian markets. The brand has its own stores in Spain and is also distributed in more than a thousand multi-brand stores worldwide.
eCommerce with a modular system that allows modules to be easily activated and deactivated according to the needs of each campaign.
Briefing
Yerse began selling online in 2013 and in 2016 chose Trilogi launch a new e-commerce site. Four years later, it once again turned to Trilogi redesign its online store.
The main objective of the redesign was to have a certain degree of autonomy in the design without the need for technical knowledge. The goal was to create an eCommerce with a modular system so that modules could be easily activated and deactivated according to the needs of each campaign.
Strategy and services
Trilogi challenge Trilogi this redesign was to improve the usability of the eCommerce site and offer customers every facility to adapt the design to seasonal campaigns independently. The focus was particularly on improving the user experience on mobile devices, as a large part of the traffic they were getting came from the mobile environment.
Modules
- Catalog with QuickView
- Shop the look
- Free shipping calculation
- Payment tokenization
- Bizum
Objectives achieved
- Increase in shopping cart conversion
- Incorporation of a more dynamic system for e-commerce customization
- Improving the user experience on mobile devices.
They are a very decisive team and easy to work with and understand. Very organized and punctual.
What were the main reasons that led you to place your trust in Trilogi?
Mainly their expertise in fashion and their extensive portfolio of clients in the sector. We were looking for a technology partner who understood the particularities of the fashion sector and with whom we could create synergies.
What has your experience been like working with Trilogi, and what would you highlight about the service and attention you received?
Very positive. They are a very decisive team and easy to work with and understand. Very organized and punctual. This is very important when there are deadlines that are vital for the smooth running of some campaigns that do not allow for flexibility.
TLG Commerce offers its own software through Trilogi The eCommerce Agency, which you have decided to integrate into your solution. What would you highlight about LogiCommerce?
An easy-to-use back office for non-technical professionals. It also supports third-party integrations that facilitate various day-to-day tasks. And perhaps most importantly, it is scalable, so if your business volume grows, it can adapt to your needs.
Would you recommend Trilogi?
Of course I would recommend Trilogi. Without a doubt.